SAYE Options, PDMR Dealings and EBT Shareholding

Ultimate Products, the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), announces that on 3 January 2024, under its Save As You Earn Scheme (the "SAYE Scheme"), 348,528 share options were exercised at a price of 73.90 pence per option and were satisfied by the transfer of 348,528 existing ordinary shares of 0.25 pence in the Company ("Shares") held by the UP Global Sourcing Employee Benefit Trust (the "EBT").

Pursuant to the above, David Bloomfield, Emma Rawley, Peter Rawley, Jennifer Stewart and Duncan Singleton, persons discharging managerial responsibilities ("PDMRs"), each exercised options over 12,178 Shares (60,890 Shares in aggregate), further details of which are set out at the end of this announcement.

Following the above transactions, the EBT holds 2,319,206 Shares, representing approximately 2.60% of the Company's issued share capital.

The current issued share capital of the Company remains 89,312,457 Shares. This figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in the Company, under the Disclosure Guidance and Transparency Rules of the FCA.

• Name Ultimate Products Plc
• LEI 213800Q5GWTVIW6KJW33
• Description of the financial instrument Ordinary shares of 0.25p each in the capital of Ultimate Products plc ("Shares") ISIN: GB00BYX7MG58
• Nature of the transaction Exercise of options over Shares pursuant to the Company's Save As You Earn Scheme
• Price and volume Price (PENCE) Volume Exercise of Options 73.90 12,178
• Aggregated information Aggregated volume Price Option Shares: as above
• Date of the transaction 3 January 2024
• Place of the transaction Exercise of options off-market
• Details of PDMR / person closely associated with them ('PCA')
• Name Emma Rawley
• Details of PDMR / person closely associated with them ( ' PCA ' )
• Position / status Trading Director
• Initial notification / amendment Initial notification
• Name Ultimate Products Plc
• LEI 213800Q5GWTVIW6KJW33
• Description of the financial instrument Ordinary shares of 0.25p each in the capital of Ultimate Products plc ("Shares") ISIN: GB00BYX7MG58
• Nature of the transaction Exercise of options over Shares pursuant to the Company's Save As You Earn Scheme
• Price and volume Price (PENCE) Volume Exercise of Options 73.90 12,178
• Aggregated information Aggregated volume Price Option Shares: as above
• Date of the transaction 3 January 2024
• Place of the transaction Exercise of options off-market
• Details of PDMR / person closely associated with them ('PCA')
• Name Peter Rawley
• Details of PDMR / person closely associated with them ( ' PCA ' )
• Position / status Trading Director
• Initial notification / amendment Initial notification
• Name Ultimate Products Plc
• LEI 213800Q5GWTVIW6KJW33
• Description of the financial instrument Ordinary shares of 0.25p each in the capital of Ultimate Products plc ("Shares") ISIN: GB00BYX7MG58
• Nature of the transaction Exercise of options over Shares pursuant to the Company's Save As You Earn Scheme
• Price and volume Price (PENCE) Volume Exercise of Options 73.90 12,178
• Aggregated information Aggregated volume Price Option Shares: as above
• Date of the transaction 3 January 2024
• Place of the transaction Exercise of options off-market
• Details of PDMR / person closely associated with them ('PCA')
• Name Jennifer Stewart
• Details of PDMR / person closely associated with them ( ' PCA ' )
• Position / status Commercial Director
• Initial notification / amendment Initial notification
• Name Ultimate Products Plc
• LEI 213800Q5GWTVIW6KJW33
• Description of the financial instrument Ordinary shares of 0.25p each in the capital of Ultimate Products plc ("Shares") ISIN: GB00BYX7MG58
• Nature of the transaction Exercise of options over Shares pursuant to the Company's Save As You Earn Scheme
• Price and volume Price (PENCE) Volume Exercise of Options 73.90 12,178
• Aggregated information Aggregated volume Price Option Shares: as above
• Date of the transaction 3 January 2024
• Place of the transaction Exercise of options off-market
• Details of PDMR / person closely associated with them ('PCA')
• Name Duncan Singleton
• Details of PDMR / person closely associated with them ( ' PCA ' )
• Position / status Trading Director
• Initial notification / amendment Initial notification
• Name Ultimate Products Plc
• LEI 213800Q5GWTVIW6KJW33
• Description of the financial instrument Ordinary shares of 0.25p each in the capital of Ultimate Products plc ("Shares") ISIN: GB00BYX7MG58
• Nature of the transaction Exercise of options over Shares pursuant to the Company's Save As You Earn Scheme
• Price and volume Price (PENCE) Volume Exercise of Options 73.90 12,178
• Aggregated information Aggregated volume Price Option Shares: as above
• Date of the transaction 3 January 2024
• Place of the transaction Exercise of options off-market