Share Buyback Programme

Trustpilot Group plc ("Trustpilot" or the "Company") announces that, beginning today, 16 September 2025, it will commence a share buyback programme of up to £30 million (the "Buyback Programme"). As previously stated, the Company is committed to running an efficient balance sheet and returning excess capital, not required for other priorities, to shareholders. To this end, during 2024 and up to 5 September 2025, the Company successfully completed three buyback programmes, which saw the purchase and cancellation of 26,762,736 of its ordinary shares of £0.01 each ("Ordinary Shares"); a return of surplus capital to shareholders of approximately £60 million.

Purchases under the Buyback Programme are conditional on compliance with all legal and regulatory requirements and, in particular, on the Company having distributable reserves available for the purpose at the relevant time.

Trustpilot has entered into an agreement with Numis Securities Limited (trading for these purposes as Deutsche Numis) ("Deutsche Numis") to purchase Trustpilot's Ordinary Shares up to a maximum aggregate consideration (excluding expenses) of £30 million (which would amount to approximately US$40 million at prevailing exchange rates) under the Buyback Programme. Deutsche Numis will manage the purchases on a non-discretionary basis, purchasing Ordinary Shares within certain pre-set parameters and making its trading decisions independently of, and uninfluenced by, Trustpilot.

The purchase of Ordinary Shares, which may commence as soon as today, will be carried out on the London Stock Exchange and other trading venues and in accordance with share purchase authorities granted to the Company by its shareholders at the 2025 Annual General Meeting. Deutsche Numis will purchase any Ordinary Shares as principal and simultaneously be deemed to execute on-market sales of any Ordinary Shares so purchased to the Company in accordance with the agreement.

The maximum number of Ordinary Shares that Trustpilot may purchase under the Buyback Programme before expiry of the Authority, which occurs on the earlier of the conclusion of the 2026 AGM and 20 August 2026, is 36,179,442, being the maximum number permitted under the Authority. The Buyback Programme shall terminate upon the earliest to occur of the purchase by Deutsche Numis of such maximum number of Ordinary Shares or of Ordinary Shares with a maximum aggregate consideration (excluding expenses) of £30 million, or the expiry of the Authority.

Trustpilot will announce any market repurchases of Ordinary Shares no later than 7.30 a.m. (UK time) on the business day following the date the repurchase occurred.