The MISSION Group plc (AIM: TMG) the Brand Performance Group, comprising of digital marketing and specialist communications Agencies, has been notified of the following dealings in the Company's ordinary shares of 10p each ("Ordinary Shares"):
- On 19 May 2026, David Zwirn, a person closely associated with Claudine Collins, Non-Executive Director, purchased 144,000 Ordinary Shares at a price of 13.99p per Ordinary Share.
- On 20 May 2026, Jon Kempster, Non-Executive Director, purchased 68,852 Ordinary Shares at a price of 15.26p per Ordinary Share. His beneficial holding is 68,852 Ordinary Shares.
- On 21 May 2026, Claudine Collins, Non-Executive Director, purchased 87,793 Ordinary Shares at a price of 17p per Ordinary Share. Her beneficial holding including those Ordinary Shares held by persons closely associated with her is 231,793 Ordinary Shares; and
- On 21 May 2026, John Carey, Chief Executive Officer, purchased 175,587 Ordinary Shares at a price of 17p per Ordinary Share. His beneficial holding is 200,587 Ordinary Shares.
| a) | Name | David Zwirn |
| 2 | Reason for the notification |
| a) | Position/status | Person closely associated with Claudine Collins, Non-Executive Director |
| b) | Initial notification /Amendment | Initial |
| a) | Name | The MISSION Group plc |
| b) | LEI | 213800L567CF3Z6GPZ03 |
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary shares of 10 pence each ISIN: GB00B11FD453 |
| b) | Nature of the transaction | Purchase of ordinary shares |
| c) | Price(s) and volume(s) | |
| d) | Aggregated information - Aggregated volume - Price | N/A - single transaction |
| e) | Date of the transaction | 19 May 2026 |
| f) | Place of the transaction | London Stock Exchange, AIM |
| 1 | Details of the person discharging managerial responsibilities / person closely associated |
| a) | Name | Jon Kempster |
| 2 | Reason for the notification |
| a) | Position/status | Non-Executive Director |
| b) | Initial notification /Amendment | Initial |
| a) | Name | The MISSION Group plc |
| b) | LEI | 213800L567CF3Z6GPZ03 |
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary shares of 10 pence each ISIN: GB00B11FD453 |
| b) | Nature of the transaction | Purchase of ordinary shares |
| c) | Price(s) and volume(s) | |
| d) | Aggregated information - Aggregated volume - Price | N/A - single transaction |
| e) | Date of the transaction | 20 May 2026 |
| f) | Place of the transaction | London Stock Exchange, AIM |
| 1 | Details of the person discharging managerial responsibilities / person closely associated |
| a) | Name | Claudine Collins |
| 2 | Reason for the notification |
| a) | Position/status | Non-Executive Director |
| b) | Initial notification /Amendment | Initial |
| a) | Name | The MISSION Group plc |
| b) | LEI | 213800L567CF3Z6GPZ03 |
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary shares of 10 pence each ISIN: GB00B11FD453 |
| b) | Nature of the transaction | Purchase of ordinary shares |
| c) | Price(s) and volume(s) | |
| d) | Aggregated information - Aggregated volume - Price | N/A - single transaction |
| e) | Date of the transaction | 21 May 2026 |
| f) | Place of the transaction | London Stock Exchange, AIM |
| 1 | Details of the person discharging managerial responsibilities / person closely associated |
| a) | Name | John Carey |
| 2 | Reason for the notification |
| a) | Position/status | Group Chief Executive Officer |
| b) | Initial notification /Amendment | Initial |
| a) | Name | The MISSION Group plc |
| b) | LEI | 213800L567CF3Z6GPZ03 |
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary shares of 10 pence each ISIN: GB00B11FD453 |
| b) | Nature of the transaction | Purchase of ordinary shares |
| c) | Price(s) and volume(s) | |
| d) | Aggregated information - Aggregated volume - Price | N/A - single transaction |
| e) | Date of the transaction | 21 May 2026 |
| f) | Place of the transaction | London Stock Exchange, AIM |