Directorate Change

The MISSION Group plc (AIM: TMG), creator of Work That CountsTM, comprising a group of digital marketing and communications Agencies, is pleased to announce the appointment of Claudine Collins as Non-Executive Director of the Group and Chair of the Remuneration Committee.

Claudine draws on a career spanning over 30 years in the media industry having held several leadership positions in media agencies, and most recently Chief Client Officer at EssenceMediacom UK, part of WPP.

Alongside a number of active roles in mentoring projects through The Prince's Trust and Marie Claire in the past, Claudine has sat on the corporate board of Cancer Research UK for the past four years and has been involved in many charities over the years. She is also a prominent member of Women in Advertising and Communications (WACL).

For the last 13 years Claudine has also appeared on BBC1's 'The Apprentice', conducting the final interviews of candidates as Lord Sugar's trusted advisor.

Claudine will replace Eliza Filby who has informed the Board that she will be stepping down from her role as Non-Executive Director and Chair of the Remuneration Committee on 30th September 2025 following over three years of service to the Board.

David Morgan, MISSION'S Non-Executive Chair, commented: "I am delighted to welcome Claudine to the Board. She is a highly experienced leader bringing significant experience within the UK media industry to the Group. I am confident that her people-first approach, combined with her industry insights and ability to build strong Client relationships will help to support and strengthen MISSION's ongoing strategic progress.

On behalf of the entire Group I would like to thank Eliza for her contribution to MISSION and support to the Board."

Claudine Collins commented: "I am thrilled to be joining The MISSION Group and I look forward to working with David, John and the team. It is a fantastic business with an exciting future, and I'm pleased to have the opportunity to support it throughout this next phase of growth."

As previously announced, the Group will publish its interim results for the six months ended 30 June 2025 on 23rd September 2025.

Claudine Collins, née Lee, aged 57 years, holds or has held the following directorships or partnerships during the five years preceding the date of this announcement:

MICHAEL COLLINS & ASSOCIATES LIMITED