Q3 2025 Trading Statement

Accelerating growth in both THG Beauty and THG Nutrition

Q3 performance returns Group to YTD revenue growth

Q3 2025 Group trading performance

All comparative figures are continuing CCY unless otherwise stated, all numbers and tables subject to rounding. FY 2024 has been restated to reflect the demerger of THG Ingenuity.

Strong revenue growth across both businesses (Group +6.3%), following operating model changes and brand proposition investment.

Q3 2025 represents the highest organic quarterly growth since Q4 2021[3], driven by double digit growth (+10.0%) in THG Nutrition, alongside continued momentum in Beauty.

The combined impact of disposals and discontinued activities reduced Group YTD and Q3 2025 revenue growth by 340bps and 270bps respectively.

The effect of discontinued activities and asset disposals within THG Beauty (including the sale of the luxury portfolio) impacted YTD and Q3 2025 revenue growth by 490bps and 380bps respectively.

The sale of Claremont Ingredients in Q3 2025, impacted YTD and Q3 2025 revenue growth for THG Nutrition by 30bps and 40bps respectively.

Outlook and guidance

• When announcing the Group's interim results, the Board set out revenue guidance for H2 2025 as follows:

o THG Beauty +1.0% to +3.0%

o THG Nutrition +10.0% to +12.0%

o With an implied Group performance of +3.9% to +5.9%

• Q3 2025 revenue growth of +6.3% positions the Group favourably against this guidance.
• The Board's full-year performance expectations remain unchanged and are expected to be in line with the company consensus range[4], with the Group entering its most profitable and cash generative period.

THG Beauty Q3 2025 highlights

• Following a successful launch, THG Beauty is on track for a record advent sales contribution in 2025. Combined with solid momentum in UK retail (including double-digit revenue growth for Lookfantastic) and impressive contributions from newly launched brands, overall revenue growth was +4.2%, the highest since Q1 2024.
• US retail performance continues to improve, driven by category growth in luxury skincare and devices, with growing customer subscriptions supporting order frequency and lifetime value improvements (+22% YoY subscription revenue growth).
• The sale of the luxury portfolio and other asset disposals, alongside the commercial decision to withdraw from certain sales activity in Europe and Asia, accounts for the vast majority of the revenue decline seen in 2025. The largest of these factors has now annualised.
• As part of the lifecycle investment in own brands, the refined Ameliorate product range launched in Q3 in D2C and offline channels. Aligned to the Group's sustainability goals, the range now uses Prevented Ocean PlasticTM (POP) in its product packaging.

THG Nutrition Q3 2025 highlights

• +10.0% YoY, the highest revenue growth rate in over 2 years, with growth in online and offline channels. Selective product pricing has driven online growth, alongside social commerce and marketplace channels (>91% YoY)[5], which have selectively been used to launch exclusive products.
• Customer loyalty continues to improve with customer subscriptions +50% on H1 2025.
• Global retail expansion continued in the US, launching across 2,500 CVS stores led by Myprotein's bestselling Clear Whey range. Myprotein's Middle East footprint also increased further with three distinct product categories in Spinneys Supermarkets.
• Key highlights within Myprotein partnerships include:

o Expansion of Jimmy's Iced Coffee partnership into bars and powders;

o No.1 protein dessert (UK retail): Myprotein x Müller Protein Mousse[6];

o No.1 brand for loyalty in chilled protein ready meals: Myprotein x Kirsty's lunch pots[7], and;

o A co-branded portfolio of over 30 products with HYROX, targeting hydration and endurance.

• Everlast Gyms (part of Frasers Group) and Myprotein entered a strategic partnership to launch c.60 in-gym Myprotein Kitchens across the UK and Ireland, providing members with exclusive product ranges and co-working spaces, enhancing its integrated fitness and lifestyle offering.

Matthew Moulding, CEO of THG commented:

"I am pleased to report a solid Q3 performance, with a return to growth across both THG Beauty and THG Nutrition.

"In THG Beauty, our focus on commercial discipline and elevating the brand proposition has driven a return to revenue growth, supported by a strong advent launch.

"Within THG Nutrition, we remain on track with our focus on expanding Myprotein's D2C market share, alongside accelerating our global offline presence through retail and brand partnerships. A number of exciting new partnerships are set to be announced soon, helping us to further build on this year's positive momentum.

"Our progress is a direct result of the strategic initiatives and operational change we have implemented, and we are well positioned for the key trading period ahead."

Analyst and Institutional investor conference call

THG will today host a conference call and webcast for analysts and investors at 9.00am (UK time) via the following link:

To ask questions, you must dial in via conference line using the below details:

• USA Local: +1 786 697 3501
• USA Toll Free: 866 580 3963
• UK-Wide: +44 (0) 33 0551 0200
• UK Toll Free: 0808 109 0700
• Password: THG - Q3 Results

Appendix

Quarterly continuing constant currency revenue growth rate

[[1]] Continuing excludes discontinued categories and Claremont Ingredients, the sale of which completed on 2 September 2025.

[[2]] CCY defined as constant currency basis.

[[3]] Excluding all acquisitions post 2019.

[[4]] Consensus dated 03.10.25 and available at https://www.thg.com/investor-relations/analyst-consensus.

[[5]] Social commerce and marketplace channels include Amazon and TikTok Shop.

[[6]] IRI data of GB average units sold per store during the 12 week period ending 27.09.2025.

[[7]] Nielsen panel data taken from total outlets, for the latest 24 week period ending 06.09.2025 vs previous 24 week period.