Portfolio Company Update - Innovative Eyewear Inc
Tekcapital plc notes that its investee, Innovative Eyewear, Inc., has launched two new Reebok smart eyewear models, Octane and Nitrous, featuring light-adaptive lenses for gym and indoor sports, alongside a new accessory called Lucyd Boosters designed to enhance audio clarity in loud environments. These product expansions aim to cater to a broader range of users and activities, including weightlifting, CrossFit, and pickleball, further developing the Reebok Powered by Lucyd collection. Tekcapital currently holds 259,455 shares of Innovative Eyewear, Inc.
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Tekcapital Plc (AIM: TEK), the UK intellectual property investment group notes that Innovative Eyewear, Inc. ("Innovative Eyewear") (NASDAQ: LUCY; LUCYW), the manufacturer of smart eyewear under the Lucyd®, Lucyd ArmorTM, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to announce that it has launched two new, light-adaptive sport smartglasses in its cutting-edge Reebok Powered by Lucyd collection. These new variants of the Octane and Nitrous frames are designed for use in the gym and for outdoor sport.
The Reebok Smart Eyewear collection offers Innovative Eyewear's most powerful music experience to-date, with an end-to-end enhanced sound system developed with leading audio engineers. The addition of these new photochromic variants expands the collection to indoor and hybrid indoor/outdoor users, such as athletes who enjoy weightlifting, CrossFit and pickleball.
Additionally, Innovative Eyewear has launched a new accessory for its Reebok and Lucyd Armor lines, the Lucyd Boosters. This simple silicone accessory enhances volume and clarity and reduces sound leakage in loud environments. It's ideal for use in very loud environments such as factory floors and CrossFit gyms, ensuring the frames are fully audible without obstructing your hearing.
The new Reebok Octane Shift style.
Image courtesy of Innovative Eyewear, Inc.
Harrison Gross, CEO of Innovative Eyewear, said:
"Almost immediately after launching our Reebok smart eyewear collection with a focus on running and cycling, we heard from customers that wanted a pair for the gym or the court as well, We're pleased to deliver it to them, and provide the year's most fun and functional accessory for the millions of people who prefer exercising indoors or in both indoor/outdoor environments. Additionally, we're more than excited to launch a product that we think is the ideal smart companion for America's new favourite pastime, and one of the U.K.'s fastest growing sports-- pickleball."
About Innovative Eyewear, Inc.
Innovative Eyewear is a developer & manufacturer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical, sunglass, sporting goods and safety eyewear markets. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.
Tekcapital currently owns 259,455 shares of Innovative Eyewear, Inc. (NASDAQ: LUCY).
Clifford M. Gross, Ph.D.
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Tim Thompson/Andrea Seymour/Fergus Mellon
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.