Portfolio Company Update- Innovative Eyewear
Portfolio company Innovative Eyewear launches Reebok smartglasses on Reebok mobile app and website.
- Tekcapital shareholding in Innovative Eyewear 259,455 shares
- Reebok.com monthly organic visitors approximately 570,000
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Tekcapital Plc (AIM: TEK), the UK intellectual property investment group notes that Innovative Eyewear, Inc. ("Innovative Eyewear") (NASDAQ: LUCY; LUCYW), the manufacturer of smart eyewear under the Lucyd®, Lucyd ArmorTM, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to announce that its groundbreaking Reebok athletic smartglasses will be available today on the Reebok mobile app, to be followed by Reebok.com on August 1.
The Reebok.com website is a go-to hub for athletic apparel and accessories, receiving approximately 570,000 monthly organic visitors.1 The Company believes this will be a key driver in introducing Reebok's global, dedicated fanbase to the new Reebok Smart Eyewear.
Harrison Gross, CEO of Innovative Eyewear, said "Our Reebok frames were designed with the emphasis on innovation that is the hallmark of Reebok products. We are glad to continue Reebok's history of cutting-edge products that truly enhance active lifestyles and performance. Consistent with this rich tradition, Reebok Smart Eyewear elevates what a pair of glasses can be for an athlete, similar to how the Reebok Pump shoe helped to redefine footwear. We believe the future of eyewear and apparel will be founded on the application of smart technologies to enhance functionality. Reebok Smart Eyewear is a glimpse into that future, where everything we wear will be seamlessly enhanced with exciting new features."
A model wearing the Reebok Powered by Lucyd Octane style smartglasses.
Photo courtesy of Innovative Eyewear, Inc.
A cross-section of the Reebok Powered by Lucyd's all new speaker system.
Photo Courtesy of Innovative Eyewear, Inc.
Shop Reebok Powered by Lucyd now at Reebok.com.
Citation
- https://ahrefs.com/traffic-checker/?input=reebok.com&mode=subdomains
About Innovative Eyewear Inc.
Tekcapital currently owns 259,455 shares of Innovative Eyewear, Inc. (NASDAQ: LUCY).
Clifford M. Gross, Ph.D.
| SP Angel Corporate Finance LLP (Nominated Adviser and Broker) | +44 (0) 20 3470 0470 |
Richard Morrison/Charlie Bouverat (Corporate Finance)/Abigail Wayne / Rob Rees (Corporate Broking)
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Tim Thompson/Andrea Seymour/Fergus Mellon
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