Portfolio Company Update - Innovative Eyewear Inc.

Tekcapital Plc (AIM: TEK), the UK intellectual property investment group notes that Innovative Eyewear, Inc. ("Innovative Eyewear") (NASDAQ: LUCY; LUCYW), the developer and retailer of ChatGPT enabled smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, has announced it has partnered with Eye Recommend to provide its smart eyewear to independent optical practices across Canada.

Lucyd Moonbeam Model - Image courtesy of Innovative Eyewear Inc.

Buying groups like Eye Recommend serve an important function in the optical industry landscape, making it easier for independent optometrists to access a large variety of frame and lens products with consolidated billing. Eye Recommend also provides continuing education training and other essential resources to eye care professionals.

Harrison Gross, CEO of Innovative Eyewear said, "I am truly pleased to partner with Eye Recommend to deliver our cutting-edge smart eyewear to patients across Canada. Together we will work to introduce smart eyewear into hundreds of optical stores, bringing them the unique blend of sight, sound and connectivity that only Lucyd Eyewear offers. Additionally, we are very excited to offer our Lucyd Armor™ smart safety glasses in more Canadian points of sale, following our recent CSA (Canadian Standards Association) safety certification for use in Canadian workplaces."

Lee Raffey, CEO at Eye Recommend, said "At Eye Recommend, we're committed to delivering exceptional value to our members, and this partnership reflects that promise. By welcoming a forward-thinking eyewear brand into our offerings, we're empowering our practices with access to cutting-edge products that enhance patient experience and support business growth. "

About Innovative Eyewear Inc.

About Eye Recommend

Eye Recommend is a network of independent optometry clinics across Canada. They are a cooperative dedicated to providing value and expertise to its members. They leverage the power of their network to bring the best technology, resources, and services to provide its members the advantages required to grow their independent clinics. Their resources extend beyond typical buying group functions and include MyDryEye.ca, MyMyopia.ca, Eye Care Collective buying group, Jobs4ECPs.com, and Optometry Unleashed podcast. Eye Recommend members remain committed to improving patient eye care through continued education, training, and technology. To learn more please visit www.eyerecommend.ca

Tekcapital currently owns 259,455 shares of Innovative Eyewear, Inc. (NASDAQ: LUCY).

Clifford M. Gross, Ph.D.

Richard Morrison/Charlie Bouverat (Corporate Finance)/Abigail Wayne / Rob Rees (Corporate Broking)

Tim Thompson/Andrea Seymour/Fergus Mellon