Innovative Eyewear announces Key Partnership

Tekcapital Plc (AIM: TEK), the UK intellectual property investment group notes that Innovative Eyewear, Inc. ("Innovative Eyewear") (NASDAQ: LUCY; LUCYW), the developer and retailer of ChatGPT enabled smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, has announced that it has partnered with Micro CenterTM, one of the leading tech retailers in the United States, to expand its retail reach and bring Lucyd smart eyewear in stores nationwide and online.

In addition to selling Lucyd smart eyewear, Micro Center will be onboarding Lucyd's customizable interactive displays in-store, to deliver a more engaging and informative customer experience, and to enhance sell through.

Founded in 1979 in Columbus, Ohio, Micro Center has grown steadily and is among the US's leading information technology, communications, and electronic device suppliers, operating large stores in major markets nationwide.

Lucyd smart eyewear, Millennia 2025 edition.

Photo courtesy of Innovative Eyewear, Inc.

Harrison Gross, CEO & Co-Founder of Innovative Eyewear, commented: "We are thrilled to announce our partnership with Micro Center, one of the leading tech retailers in the U.S., known for its wide selection of cutting-edge technology products and passionate tech-focused customer base. Micro Center is the ideal partner for our smart eyewear, as their customers are early adopters of innovative technology who are eager to experience the latest advancements. Further, Lucyd smart eyewear connects with any Bluetooth-enabled device, such as smartphones, laptops, desktops, and game controllers making it an ideal companion product."

The deal was signed as a result of Innovative's partnership with Windsor Eyes, a leading optical distributor in the US.

Paulino Diaz, partner at Windsor Eyes, expressed enthusiasm about the launch, saying: "We are thrilled to partner with Micro Center, a trusted name in consumer electronics. Their loyal and forward-thinking customer base is the perfect audience for Lucyd smart eyewear. We believe they will be just as excited as we are to experience the cutting-edge features of this groundbreaking product line."

To learn more about Lucyd and Micro Center, visit Lucyd.co or Microcenter.com.

About Innovative Eyewear Inc.

About Micro Center (Micro Electronics, Inc.)

Micro Center is one of the leading Tech Retailers in the U.S., and PC Mag Readers' Choice 2024 retailer.

Over 22 million IT professionals, small businesses, local governments, students, engineers, programmers, makers, tech enthusiasts, gamers, and computer product and electronic device customers have relied on Micro Center for their communication and information technology support needs since 1979. Micro Center is among the nation's leading information technology, communications, and electronic device suppliers, operating twenty-eight large format stores in major markets nationwide. Founded in 1979 in Columbus, Ohio, Micro Center has grown steadily and profitably. Our stores are designed to supply the needs of a wide variety of consumers - from small businesses to local schools - with well-trained associates who offer information technology solutions.

Tekcapital currently owns 259,455 shares of Innovative Eyewear, Inc. (NASDAQ: LUCY)

Clifford M. Gross, Ph.D.

Richard Morrison/Charlie Bouverat (Corporate Finance)/Abigail Wayne / Rob Rees (Corporate Broking)

Tim Thompson/Andrea Seymour/Fergus Mellon