Portfolio Company Update Innovative Eyewear Inc

Tekcapital Plc (AIM: TEK), the UK intellectual property investment group notes that Innovative Eyewear, Inc. ("Innovative Eyewear") (NASDAQ: LUCY; LUCYW), the developer and retailer of ChatGPT enabled smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, has announced its Lucyd Lyte frames are now available on Target.com.

In a major move to increase its U.S. market presence, Innovative Eyewear's cutting-edge smart eyewear collection, namely products from its Lucyd® brand, are now available on Target.com. This new assortment with one of the largest retailers in the United States represents a significant opportunity to bring the Company's innovative products to millions of potential customers nationwide.

We believe the launch on Target.com underscores Innovative Eyewear's commitment to making smart eyewear accessible to everyone, further solidifying Innovative Eyewear's position as a leader in the emerging smart eyewear industry.

Emmanuel Ogbah, Linebacker of the Miami Dolphins & Lucyd Brand Ambassador

Sporting the Jupiter XL Frame Available on Target.com

Image Courtesy of Innovative Eyewear, Inc.

Harrison Gross, CEO of Innovative Eyewear Inc., commented:

"Target is a long-time favourite retailer of mine, as well as millions of loyal customers in the US. Their focus on product quality, style and accessibility makes Target.com an ideal channel partner for our smart frames. We look forward to upgrading Target guests' eyewear."

View the Lucyd collection on Target.com.

About Innovative Eyewear, Inc.

Tekcapital currently owns 259,455 shares of Innovative Eyewear, Inc.

Clifford M. Gross, Ph.D.

Richard Morrison/Charlie Bouverat (Corporate Finance)/Abigail Wayne / Rob Rees (Corporate Broking)

Tim Thompson/Andrea Seymour/Fergus Mellon