Innovative Eyewear Distribution Partnership

Tekcapital Plc (AIM: TEK), the UK intellectual property investment group notes that Innovative Eyewear, Inc. ("Innovative Eyewear" or "Innovative") (NASDAQ: LUCY; LUCYW), the developer of ChatGPT enabled smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, is pleased to announce a new partnership with Windsor Eyes, a leading eyewear manufacturing and distribution firm.

The partnership aims to forge a robust collaboration between Innovative Eyewear's unique, cutting-edge smart eyewear products and Windsor Eyes' well-established distribution network within the optical retail sector. Together, Innovative and Windsor intend to work closely to ensure extensive distribution of smart eyewear across the United States, targeting key large optical retail outlets.

Nautica smart eyewear

Photo courtesy of Innovative Eyewear Inc.

Harrison Gross, CEO of Innovative Eyewear said,

"We are very pleased to announce our new partners at Windsor Eyes. We believe our proprietary smart frame technology, coupled with their decades of experience in the optical market, will be a powerful partnership that can potentially put smart eyewear in the hands of consumers throughout the U.S."

Ken Kitnick, President of Windsor Eyes said,

"We firmly believe that the era of smart eyewear going mainstream is upon us, and Innovative Eyewear has been at the forefront of this movement with their commitment to innovation, quality, and versatility. We are thrilled to collaborate with them to bring their groundbreaking smart eyewear to our major retail partners, ensuring widespread availability at leading optical points of sale across the United States."

About Innovative Eyewear, Inc.

Innovative Eyewear is a developer and retailer of cutting-edge smart eyewear, under the Lucyd®, Nautica® Eddie Bauer® ad Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives, and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

About Windsor Eyes, Inc.

Over the past 50 years, Windsor has become a leading manufacturer and supplier of fashion eyewear under the Bruno Magli, Sanctuary, Pier Martino, Adolfo, Eyecroxx, as well as private label options. Windsor Eyes products are distributed nationwide in leading optical chains and prominent optical shops. To learn more please visit www.windsoreyes.com.

Tekcapital currently owns 5,189,086 shares of Innovative Eyewear, Inc. (approximately 40%).

Clifford M. Gross, Ph.D.

Richard Morrison/Charlie Bouverat (Corporate Finance) Abigail Wayne / Rob Rees (Corporate Broking)

Tim Thompson/Andrea Seymour/Fergus Mellon