The Beauty Tech Group plc (LSE: TBTG), a global leader in the rapidly growing at-home beauty technology market, has been informed that on 25 November 2025, certain Directors and Persons Discharging Managerial Responsibility purchased, in aggregate, 53,210 ordinary shares of £0.10 each in the capital of the Group ("Ordinary Shares") at a price of 279.803 pence per Ordinary Share, as detailed below:
| Director / PDMR | Date of Transaction | Number of Ordinary Shares purchased | Beneficial holding of Ordinary Shares following this transaction | Beneficial holding of Ordinary Shares following this transaction |
| Laurence Newman | 25 November 2025 | 10,642 | 5,043,224 | 4.56% |
| Sam Glynn | 25 November 2025 | 3,548 | 1,410,981 | 1.27% |
| Andrew Showman | 25 November 2025 | 19,510 | 5,563,262 | 5.03% |
| Simon Cooper | 25 November 2025 | 19,510 | 5,795,296 | 5.24% |
| FTI Consulting Alex Beagley Harriet Jackson Amy Goldup | | | | T: +44 (0) 20 3727 1000 tbtg@fticonsulting.com |
| | | 1 | Details of the person discharging managerial responsibilities/person closely associated |
| (a) | | | Name | Laurence Newman |
| | | 2 | Reason for the notification |
| (a) | | | Position/status | CEO |
| (b) | | | Initial notification/Amendment | Initial notification |
| (a) | | | Name | The Beauty Tech Group plc |
| (b) | | | LEI | 9845005838FE7756E729 |
| (a) | | | Description of the financial instrument, type of instrument: Identification code: | Ordinary shares of £0.10 each ISIN: GB00BTWSXB68 |
| (b) | | | Nature of the transaction | Purchase of Ordinary Shares |
| (c) | | | Price(s) and volume(s) | | Price | Volume |
|---|
| £2.79803 | 10,642 |
|
| (d) | | | Aggregated information - Aggregated volume - Price | n/a |
| (e) | | | Date of the transaction | 25 November 2025 |
| (f) | | | Place of the transaction | London Stock Exchange (XLON) |
| | | 1 | Details of the person discharging managerial responsibilities/person closely associated |
| (a) | | | Name | Sam Glynn |
| | | 2 | Reason for the notification |
| (a) | | | Position/status | CFO & COO |
| (b) | | | Initial notification/Amendment | Initial notification |
| (a) | | | Name | The Beauty Tech Group plc |
| (b) | | | LEI | 9845005838FE7756E729 |
| (a) | | | Description of the financial instrument, type of instrument: Identification code: | Ordinary shares of £0.10 each ISIN: GB00BTWSXB68 |
| (b) | | | Nature of the transaction | Purchase of Ordinary Shares |
| (c) | | | Price(s) and volume(s) | |
| (d) | | | Aggregated information - Aggregated volume - Price | n/a |
| (e) | | | Date of the transaction | 25 November 2025 |
| (f) | | | Place of the transaction | London Stock Exchange (XLON) |
| | | 1 | Details of the person discharging managerial responsibilities/person closely associated |
| (a) | | | Name | Andrew Showman |
| | | 2 | Reason for the notification |
| (a) | | | Position/status | CTO / PDMR |
| (b) | | | Initial notification/Amendment | Initial notification |
| (a) | | | Name | The Beauty Tech Group plc |
| (b) | | | LEI | 9845005838FE7756E729 |
| (a) | | | Description of the financial instrument, type of instrument: Identification code: | Ordinary shares of £0.10 each ISIN: GB00BTWSXB68 |
| (b) | | | Nature of the transaction | Purchase of Ordinary Shares |
| (c) | | | Price(s) and volume(s) | | Price | Volume |
|---|
| £2.79803 | 19,510 |
|
| (d) | | | Aggregated information - Aggregated volume - Price | n/a |
| (e) | | | Date of the transaction | 25 November 2025 |
| (f) | | | Place of the transaction | London Stock Exchange (XLON) |
| | | 1 | Details of the person discharging managerial responsibilities/person closely associated |
| (a) | | | Name | Simon Cooper |
| | | 2 | Reason for the notification |
| (a) | | | Position/status | NED |
| (b) | | | Initial notification/Amendment | Initial notification |
| (a) | | | Name | The Beauty Tech Group plc |
| (b) | | | LEI | 9845005838FE7756E729 |
| (a) | | | Description of the financial instrument, type of instrument: Identification code: | Ordinary shares of £0.10 each ISIN: GB00BTWSXB68 |
| (b) | | | Nature of the transaction | Purchase of Ordinary Shares |
| (c) | | | Price(s) and volume(s) | | Price | Volume |
|---|
| £2.79803 | 19,510 |
|
| (d) | | | Aggregated information - Aggregated volume - Price | n/a |
| (e) | | | Date of the transaction | 25 November 2025 |
| (f) | | | Place of the transaction | London Stock Exchange (XLON) |