Director/PDMR Shareholding
Oro en Fools B.V., a PCA of S4 Capital PLC's PDMR Wesley ter Haar, has acquired 1,000,000 ordinary shares of £0.25 each. The acquisitions occurred on September 25, 2025, September 30, 2025, and October 1, 2025, on the London Stock Exchange (XLON). The shares were purchased at a weighted average price of £0.2207, resulting in a total transaction value of £220,727.93. The individual prices were £0.2162 for 362,266 shares, £0.2225 for 473,151 shares, and £0.2256 for 164,583 shares.
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On 30 September 2025 and 1 October 2025, the Company received notification of the purchase of 1,000,000 ordinary shares of £0.25 by Oro en Fools B.V., the personal holding vehicle of former Executive Directors Wesley ter Haar, a PDMR, and Victor Knaap. Oro en Fools B.V. is owned (indirectly) 50% by Wesley ter Haar and 50% by Victor Knaap, and accordingly is deemed a PCA of Wesley ter Haar.
| 1 | Details of the person discharging managerial responsibilities / person closely associated | |
| a) | Name | Oro en Fools B.V. |
| 2 | Reason for the notification | |
| a) | Position/status | PCA of Wesley ter Haar, Global Chief Revenue and AI Officer / PDMR |
| b) | Initial notification /Amendment | Initial notification |
| a) | Name | S4 Capital plc |
| b) | LEI | 21380068SP9V65KPQN68 |
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary shares of 25 pence each (Ordinary Shares) GB00BFZZM640 |
| b) | Nature of the transaction | Acquisition of Ordinary Shares |
| c) | Price(s) and volume(s) | Price (s) Volumes (s) £0.2162 362,266 £0.2225 473,151 £0.2256 164,583 |
| d) | Aggregated information - Volume - Price - Total | 1,000,000 £0.2207 £220,727.93 |
| e) | Date of the transaction | 25 September 2025 30 September 2025 1 October 2025 |
| f) | Place of the transaction | London Stock Exchange, XLON |
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