New European Automotive Program Award
Seeing Machines Limited has secured a new Driver & Occupant Monitoring System program with a European automotive manufacturer through an existing Tier 1 customer, expected to generate approximately US$5 million in lifetime revenue. This program, featuring integration into a rear-view mirror solution for future vehicle platforms including electric models with production starting in 2028, reinforces the company's leadership in in-cabin sensing as EU General Safety Regulation requirements for driver monitoring technology take effect. The rear-view mirror integration offers a scalable and efficient pathway for OEMs to accelerate adoption of these critical safety technologies.
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Seeing Machines Limited (AIM: SEE, "Seeing Machines" or the "Company"), the advanced computer vision company focused on transport safety, announces it has secured a new Driver & Occupant Monitoring System ("DMS/OMS") program with a European automotive manufacturer through an existing Tier 1 customer.
The program will see Seeing Machines' technology integrated into a rear-view mirror solution for deployment across future vehicle platforms, including electric, with start of production expected in 2028. Rear-view mirror-based integration provides a highly scalable architecture that can be efficiently deployed across multiple vehicle lines, enabling OEMs to accelerate adoption while minimising engineering complexity and cost.
The award is expected to initially generate approximately US$5 million in lifetime revenue and further strengthens Seeing Machines' growing automotive production pipeline. It also reinforces the Company's leadership in camera-based in-cabin sensing as regulatory and consumer demand for advanced safety technologies continues to accelerate.
The announcement comes as the European Union's General Safety Regulation ("GSR") requirements for driver monitoring technology take effect, marking an important milestone in the industry's transition towards intelligent, camera-based safety systems designed to reduce distraction and improve road safety.
Paul McGlone, CEO of Seeing Machines, commented: "This latest award reflects the strength of our technology, the confidence our Tier 1 partners and automotive customers continue to place in our solutions and our leadership position in interior sensing solutions.
"Importantly, the award is based on a rear-view mirror integration, an architecture that offers vehicle manufacturers a highly efficient pathway to scale deployment across multiple vehicle platforms. Combined with the introduction of the European Union's GSR requirements earlier this month, we are seeing the industry transition from early adoption to broader deployment of camera-based in-cabin sensing. Seeing Machines is exceptionally well positioned to support OEMs as they accelerate the rollout of these critical safety technologies across their global vehicle portfolios."
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.