Launch of Personal AI Agent 'Sundae'

Sundae Bar AI PLC (AIM: SBAR), the enterprise AI platform company, announces the beta launch of Sundae, its new personal AI agent, extending the application of its existing technology into the consumer AI market.

Developed from infrastructure originally built to test thousands of AI Skills and Agent submissions for its commercial AI platform, Sundae enables individuals to delegate everyday tasks through simple text messages. The Company received 150 beta sign-ups almost immediately, prompting an increase in testing capacity. Continued demand has since led to the establishment of a waitlist.

The launch demonstrates the wider applications of sundae_bar's existing technology investment, positioning the Company to explore opportunities in both enterprise and personal AI while maintaining its core focus on commercialising AI Agents for businesses.

Meet Sundae

Sundae is a personal AI agent that users can communicate with through iMessage, RCS (Android) or WhatsApp, without downloading an application or learning a new interface.

Sundae is designed to carry out tasks on behalf of users. It has access to its own computer, browser and persistent memory, allowing it to conduct research, create content, build digital projects, monitor information and work on tasks in the background.

Sundae can retain context between conversations and proactively notify users when monitored information changes, allowing individuals to delegate ongoing tasks rather than repeatedly prompting an AI tool.

Developed from Existing Technology

To evaluate thousands of AI Skills and Agent submissions, sundae_bar developed an automated environment where AI agents could operate computers, use browsers and tools, complete tasks and have their performance assessed.

This infrastructure was originally developed for Subnet 121 ("SN121"), the Company's AI development network on Bittensor, which enables developers around the world to compete to build and improve AI capabilities.

Since launching SN121, the Company has completed 30 development challenges and received nearly 7,000 competing submissions.

Technology developed through this process now provides the foundation for Sundae, demonstrating how the Company's existing investment can support additional products without requiring an entirely separate technology platform.

One Technology Foundation, Two Market Opportunities

sundae_bar's core business remains the development and commercialisation of AI Agents for businesses through its subscription platform, marketplace and bespoke enterprise deployments.

Sundae provides an opportunity to explore the consumer AI market using the same underlying technology, without changing the Company's existing commercial strategy.

The product remains in beta, with the Company focused on testing functionality, understanding user behaviour and assessing potential commercial opportunities.

CEO Comment

Jill Kenney, Chief Executive Officer of sundae_bar, commented:

“We've spent the past year building technology that allows AI to do the work, not just answer questions. With sundae_bar, we're bringing that capability to businesses. Now, with Sundae, we're bringing it to individuals.

“What makes this exciting is that Sundae emerged from technology we'd already developed to test thousands of AI Skills and Agents. That investment has now enabled us to create an entirely new consumer product.

“Our focus remains on growing our enterprise AI business, while exploring this additional opportunity. One technology foundation, two distinct markets.”

Sundae is currently accessible to beta users through iMessage, RCS (Android) or WhatsApp at +1 (937) 896-2734, with further information available at sundae.md.