Half-year Results

The first half of Rogue Baron’s fiscal year 2024 was a pivotal period for the Company. By year-ended September 2023, the Company had 226 cases of Shinju remaining in inventory, all of which were sold between October 15th and December 18th. During this time, and afterwards, the Company engaged in discussions about a significant investment deal with regards to Shinju. Over the past six months, a substantial amount of the Company’s time and energy was dedicated to finalising this deal, redefining the strategy for Shinju, and preparing for future progress.

In March 2024, the Company made the announcement of a substantial investment from Pronghorn, a spirits investment group backed by Diageo. Pronghorn has committed to injecting USD1,000,000 into Shinju Spirits Inc. The investment comprises USD750,000 in cash and USD250,000 in business enhancement services, aimed at bolstering the growth and sales of Shinju.

Following the investment, Pronghorn will hold 22.23% of Shinju Spirits, on a fully diluted basis, after exercise of the warrants, and Rogue Baron will own 60.50%. The remaining shares in Shinju Spirits Inc. are held by certain employees who have been issued stock in lieu of cash for services rendered.

This investment, coupled with their expertise and guidance, is expected to significantly accelerate the Shinju brand's growth. It aims to position Shinju as one of Rogue's key objectives: developing the Shinju brand to a point where it becomes an attractive buyout target. The investment has allowed the Company to restart production on the next round of inventory, which will include the new label into the US market. For the past three months the Company has been working with Pronghorn on a more focused sales strategy which we believe will expedite Shinju’s sales growth and take the Brand to another level.

This infusion of capital and partnership instills unprecedented confidence in the Company’s future prospects. It not only provides Shinju Spirits with the necessary financial resources to achieve its forthcoming objectives, but also pairs the Shinju brand with a partner possessing a deep understanding of the industry and capable of providing substantial market support.

Rogue Baron’s strategic vision has always been to develop distinct brands within specific categories of the spirits industry, and build and position them as attractive buyout targets. Success in the spirits industry relies on two key elements: adequate capitalisation and forging the right partnerships. Historically, the Company has had either one or the other, but not both simultaneously. The recent investment from Pronghorn marks a pivotal moment where Rogue Baron and its Shinju brand have secured both. Now with the ability to launch multiple brands, following Shinju and working off each other, their growth should collectively accelerate, enhancing the potential of each brand, and possibly the entire portfolio, as a buyout target.

Leveraging this support, Rogue Baron is committed to continuing the expansion of Shinju Spirits. Concurrently, the Company is now poised to launch its other brands and strategically explore new opportunities within the Spirits Industry—areas of opportunity that can provide considerable upside, limited risk, and the potential for significant revenue generation.

Shinju is leading the way for Rogue Baron’s portfolio, establishing a strategic advantage for the Company. With Shinju setting the precedent, Rogue Baron will look to raise additional funds to launch its other brands and capitalise on the momentum created by Shinju.

The past four years have been primarily dedicated to Shinju's growth and market expansion, utilising a significant portion of the Company’s capital and managerial resources. With the strategic capital partnership now secured for Shinju, by raising additional funds Rogue Baron will be well-positioned to diversify its focus towards additional opportunities, further facilitating the Company’s growth and expansion.

These interim results have not been audited or reviewed by the Company’s auditor.

The Directors of the Company accept responsibility for the contents of this announcement.

ROGUE BARON PLC

NOTES TO THE INTERIM REPORT

FOR THE PERIOD ENDED 31 MARCH 2024

The financial information set out in this interim report does not constitute statutory accounts as defined in Section 434 of the Companies Act 2006. The Company’s statutory financial statements for the year ended 30 September 2023 have been completed and filed at Companies House.

ACCOUNTING POLICIES

Basis of preparation

The Company’s ordinary shares are quoted on the Aquis Stock Exchange and the Company applies the Companies Act 2006 when preparing its annual financial statements.

The annual financial statements for the year ending 30 September 2024 will be prepared under International Financial Reporting Standards as adopted by the European Union (IFRS) and the principal accounting policies adopted remain unchanged from those adopted in preparing its financial statements for the year ended 30 September 2023.

The accounting policies have been applied consistently throughout the Group for the purposes of preparation of these condensed consolidated interim financial statements.

Segmental reporting

An operating segment is a distinguishable component of the Group that engages in business activities from which it may earn revenues and incur expenses, whose operating results are regularly reviewed by the Group’s Chief Executive Officer to make decisions about the allocation of resources and assessment of performance and about which discrete financial information is available.

The Chief Executive Officer reviews financial information for and makes decisions about the Group’s performance as a whole. Revenue of $33,000 was generated in USA in the period (2023: $136,000) and revenue of $Nil was generated in Europe (2023: $28,00).

The Group expects to further review its segmental information during the forthcoming financial year.

Fees and Loans Settled in Shares

Where shares have been issued as consideration for services provided or loans outstanding, they are measured at fair value. The difference between the carrying amount of the financial liability (or part thereof) extinguished, and the fair value of the shares, is recognised in profit or loss.

TAXATION

No tax is due for the period as the Company has made a taxable loss. The Directors expect these losses to be available to offset against future taxable trading profits. The Group has not recognised any deferred tax asset at 31 March 2024 (31 March 2023: £nil) in respect of these losses on the grounds that it is uncertain when taxable profits will be generated by the Group to utilise any such losses.

EARNINGS per share

The calculation of the basic earnings per share is based on the loss attributable to ordinary shareholders divided by the weighted average number of shares in issue during the period. The impact of the options and warrants on the loss per share is anti-dilutive.

The Group owns several licences over liquor brands. The carrying value of intangible assets have been reviewed for impairment and no impairment was considered necessary.

LOANS

The movement in loans is shown below.

SHARE CAPITAL

The movement in ordinary shares and share premium in the period was as follows:

ULTIMATE CONTROLLING PARTY

The Company has no ultimate controlling party