Result of Placing, Related Parties & TVR

PLEASE SEE THE IMPORTANT NOTICES AT THE END OF THIS ANNOUNCEMENT.

Pulsar Group Plc

("Pulsar Group", the "Company" or the "Group")

Result of Placing, Related Parties & Total Voting Rights

Pulsar Group Plc (AIM: PULS), the market leading audience intelligence business delivering Software-as-a-Service ("SaaS") solutions for the global marketing and communications industries, is pleased to announce that further to the announcement made yesterday regarding the proposed Placing, the Company has raised total gross proceeds of approximately £3.0 million through the issue of 7,894,736 New Shares, at a fixed price of 38 pence per New Share. The New Shares represent approximately 5.8 per cent. of the Company's enlarged issued share capital (excluding shares held in treasury).

​Joanna Arnold, Chief Executive Officer, commented:

"I am delighted by the support shown by investors in this placing. With this additional capital the Group has a strengthened balance sheet and looks forward to accelerating its strategic initiatives to continue to improve its operational efficiencies and enhanced future cash generation. The Board of the Company are very much focussed on ensuring that delivery against its plans will maximise shareholder value"

Related Parties

Christopher Satterthwaite (non-Executive chairman), Joanna Arnold (CEO), Mark Fautley (CFO), Sarah Vawda (Non-executive director) (together the "Participating Directors") and Kestrel Partners LLP ("Kestrel Partners") have agreed to subscribe for the following New Shares in the Placing.

The Participating Directors and Kestrel Partners are deemed to be related parties of the Company for the purposes of the AIM Rules.

Chris Pilling (being the sole independent director for the purposes of AIM Rule 13 in relation to the Placing) considers, having consulted with the Company's nominated adviser, Cavendish, that the terms upon which the Participating Directors and Kestrel Partners are participating in the Placing are fair and reasonable insofar as Shareholders are concerned.

Total Voting Rights

Application has been made to the London Stock Exchange for the Placing Shares to be admitted to trading on AIM and it is expected that Admission will be effective and dealings will commence in respect of the Placing Shares at 8.00 a.m. on or around 13 May 2025.

Following Admission, the Company's issued share capital will consist of 138,419,122 Ordinary Shares. The Company holds 2,825,646 Ordinary Shares in Treasury. Therefore, on Admission, the total number of voting rights will be 135,593,476. This figure may be used by Shareholders as the denominator for the calculation by which they may determine if they are required to notify their interest in, or change to their interest in, the Company under the FCA's Disclosure Guidance and Transparency Rules.

Unless otherwise defined herein or the context requires, capitalised terms used in this announcement ("Announcement") shall have the same meanings given to them in the Company's announcement released earlier yesterday under RNS number 7553H.