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Director/PDMR Shareholding

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ProCook Group PLC announced that Non-Executive Director and Deputy Chair Daniel O'Neill and his associated person Sarah O'Neill transferred a total of 27,348,120 ordinary shares to Conway House Limited (CHL) for 51.5 pence per share, a transaction undertaken for financial planning purposes. This transfer resulted in CHL being considered part of the existing Concert Party, which collectively holds 70.46% of the company's issued share capital, amounting to 76,772,800 ordinary shares, with the beneficial interest of Daniel O'Neill and his associated persons remaining unchanged at 35.65%.

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PDMR Shareholding

ProCook Group plc (the "Company"), the UK's leading direct-to-consumer specialist kitchenware brand, announces that Daniel O'Neill, Non-Executive Director and Deputy Chair, and his person closely associated, Sarah O'Neill, have each transferred 13,674,060 shares in the Company ("Ordinary Shares") respectively to Conway House Limited ("CHL"), an entity controlled jointly by themselves for deemed consideration of 51.5 pence per Ordinary Share (the "Transfer").

Neither Daniel O'Neill's nor his persons closely associated's beneficial interest in the Ordinary Shares changed as a result of the Transfer. Together with Daniel O'Neill's persons closely associated, of which CHL is now included, their total beneficial interest in the Company remains at 38,846,902 Ordinary Shares, representing 35.65% of the Company's issued share capital. The transfer was undertaken for financial planning purposes.

At the time of the Company's admission to the Main Market of the London Stock Exchange, the Company agreed with the UK Panel on Takeovers and Mergers that a concert party existed comprising Daniel O'Neill and certain family members, as disclosed in the Company's Prospectus ("Concert Party"). As a result of the Transfer, the Company considers CHL now to be a part of the Concert Party. The total beneficial interest of the Concert Party in the Company did not change as a result of the Transfer and remains at 76,772,800 Ordinary Shares, representing 70.46% of the Company's issued share capital.

The information in this notification is disclosed in accordance with the requirements of the UK Market Abuse Regulation.

MHP Group (Financial PR Adviser) Katie Hunt Lucy Gibbsprocook@mhpgroup.com Tel: +44 (0)7885 447 944
a)NameDaniel O'Neill
2Reason for the notification
a)Position/statusNon-Executive Director
b)Initial notification /AmendmentInitial notification
a)NameProCook Group plc
b)LEI213800RWZMK3ARHMUN52
a)Description of the financial instrument, type of instrumentOrdinary shares of 1 penny each in the capital of ProCook Group plc
Identification codeGB00BNRR8331
b)Nature of the transactionTransfer of shares for value
c)Price(s) and volume(s)
PriceVolume
51.5 pence13,674,060
d)Aggregated information
- Aggregated volumeN/A
- Price
e)Date of the transaction12 August 2026
f)Place of the transactionOutside of a trading venue
1Details of the person discharging managerial responsibilities / person closely associated
a)NameSarah O'Neill
2Reason for the notification
a)Position/statusPCA of Daniel O'Neill
b)Initial notification /AmendmentInitial notification
a)NameProCook Group plc
b)LEI213800RWZMK3ARHMUN52
a)Description of the financial instrument, type of instrumentOrdinary shares of 1 pence each in the capital of ProCook Group plc
Identification codeGB00BNRR8331
b)Nature of the transactionTransfer of shares for value
c)Price(s) and volume(s)
PriceVolume
51.5 pence13,674,060
d)Aggregated information
- Aggregated volumeN/A
- Price
e)Date of the transaction12 August 2026
f)Place of the transactionOutside of a trading venue
1Details of the person discharging managerial responsibilities / person closely associated
a)NameConway House Limited
2Reason for the notification
a)Position/statusPCA of Daniel O'Neill
b)Initial notification /AmendmentInitial notification
a)NameProCook Group plc
b)LEI213800RWZMK3ARHMUN52
a)Description of the financial instrument, type of instrumentOrdinary shares of 1 pence each in the capital of ProCook Group plc
Identification codeGB00BNRR8331
b)Nature of the transactionReceipt of shares
c)Price(s) and volume(s)
PriceVolume
51.5 pence27,348,120
d)Aggregated information
- Aggregated volumeN/A
- Price
e)Date of the transaction12 August 2026
f)Place of the transactionOutside of a trading venue

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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