Third quarter trading update
ProCook Group PLC reported a strong third quarter for the 12 weeks ended 4 January 2026, with record peak season trading and significant market share gains, underpinning confidence in a strong full year performance. Total revenue increased by 28.0% to £32.8 million, with ecommerce revenue up 30.0% and retail revenue up 26.8%. Like-for-like revenue grew by 17.2% overall, driven by a 28.9% increase in ecommerce and a 9.1% rise in retail. The company opened four new stores in the quarter, bringing the year-to-date total to ten, and ended the quarter with a net cash position of £7.8 million. ProCook expects full-year revenue and cash generation to be slightly ahead of market expectations.
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ProCook Group plc ("ProCook" or "the Group"), the UK's leading direct-to-consumer specialist kitchenware brand, today reports on Q3 trading results for the 12 weeks ended 4 January 2026.
| Quarter three | Year to date | |||
|---|---|---|---|---|
| £m | FY26 | YoY 1 | FY26 | YoY 1 |
| Revenue | 32.8 | 28.0% | 67.0 | 24.1% |
| Ecommerce | 12.5 | 30.0% | 24.3 | 24.1% |
| Retail | 20.3 | 26.8% | 42.7 | 24.1% |
| LFL Revenue 2 | 27.0 | 17.2% | 56.1 | 12.3% |
| Ecommerce | 12.1 | 28.9% | 23.6 | 22.1% |
| Retail | 14.8 | 9.1% | 32.5 | 6.1% |
Record peak season trading performance reflecting ninth consecutive quarter of revenue growth
- Total revenue in Q3 increased by +28.0% to £32.8m and like for like revenue increased by +17.2%
o Retail revenue increased by +26.8% benefitting from the tenth consecutive quarter of like for like growth (+9.1%), and the impact of new store openings
o Ecommerce revenue increased by +30.0%, reflecting like for like growth of +28.9% driven by significant growth in both traffic and average order values
- Outperformed the UK kitchenware market (including kitchen electricals)3 by approximately 30%pts, as we continue to invest in growing our share of the £5bn market
- Strong cash generation led to a net cash position at the end of the quarter of £7.8m (Q3 FY25: £1.0m) with available liquidity of £23.8m
- Opened four new stores in Q3 as planned in prominent retail destinations, taking the year to date total up to ten new stores and the total retail estate to 75 stores
- Successfully completed the B Corp recertification process during the quarter, increasing the Group's BIA score to 93.1 (from 80 at initial certification in Q2 FY23), and recognised as a Great Place to Work® for the fifth year running
- On track to deliver a strong full year performance, with revenue and cash generation anticipated to be slightly ahead of market expectations. Operating profit and PBT, excluding impacts of FX movements, anticipated to be in line with market expectations following investment to drive acceleration in market share gains
Lee Tappenden, CEO, commented:
"The Group's excellent peak season trading performance has built on our strong momentum resulting in our ninth consecutive quarter of growth, with substantial like for like revenue growth in both retail and ecommerce channels. These results reflect strong execution of our strategy and the outstanding customer focus and commitment demonstrated by our colleagues.
"Continued disciplined investment is supporting our results, enabling us to significantly outperform the market and capture increased share, with our active customer base growing to new heights driven by record new customer acquisition as more customers discover our brand for the first time and enjoy our award-winning quality products and excellent-rated service.
"These results, together with our expanding retail footprint and our enhanced product offering which is clearly resonating with consumers, mean we are confident in delivering a strong full year performance. We are firmly on track to achieve our medium-term ambition of 100 UK retail stores, £100m revenue and 10% operating profit margin."
ProCook expects to release its FY26 Q4 trading update in mid-April 2026.
FY26 (52 weeks ending 29 March 2026)
| Q1 | Q2 | H1 | Q3 | Q4 | H2 | FY | |
|---|---|---|---|---|---|---|---|
| Revenue (£'m) | 12.8 | 21.3 | 34.1 | 32.8 | |||
| Revenue growth % | 13.7% | 25.1% | 20.6% | 28.0% | |||
| LFL revenue (£'m) 2 | 11.2 | 17.9 | 29.1 | 27.0 | |||
| LFL growth % | 2.0% | 12.2% | 8.1% | 17.2% | |||
| FY25 (52 weeks ending 30 March 2025) | |||||||
| Q1 | Q2 | H1 | Q3 | Q4 | H2 | FY | |
| Revenue (£'m) | 11.3 | 17 | 28.3 | 25.6 | 15.5 | 41.2 | 69.5 |
| Revenue growth % | 5.6% | 8.8% | 7.5% | 11.2% | 17.8% | 13.6% | 11.0% |
| LFL revenue (£'m) 5 | 10.7 | 15.9 | 26.6 | 22.7 | 13.6 | 36.3 | 62.9 |
| LFL growth % | 3.6% | 4.7% | 4.3% | 3.3% | 8.8% | 5.3% | 4.9% |
Notes:
1 YoY reflects year on year performance between the relevant financial periods of FY26 (52 weeks ending 29 March 2026) and FY25 (52 weeks ended 30 March 2025).
2 FY26 LFL (Like For Like) revenue reflects:
- Ecommerce LFL - ProCook direct website channel only.
3 UK market growth (excluding ProCook) calculated using weekly GfK Kitchenware data and management estimates.
4 Company compiled consensus average of analysts' expectations for FY26 revenue of £79.5m, and FY26 operating profit of £4.8m
5 FY25 LFL (Like For Like) revenue reflects:
- Ecommerce LFL - ProCook direct website channel only.
FY26 store opening programme:
| Location | Retail Centre | Anticipated opening |
| Southampton | Westquay | Opened April 2025 |
| Hereford | Old Market | Opened May 2025 |
| Reading | Oracle | Opened June 2025 |
| Cotswolds | Cotswolds Designer Outlet | Opened July 2025 |
| Chichester | North St | Opened August 2025 |
| Birmingham | Bullring | Opened October 2025 |
| Canterbury | Whitefriars | Opened October 2025 |
| Plymouth | Drakes Circus | Opened October 2025 |
| Manchester | Arndale | Opened November 2025 |
| Eastbourne | Beacon | Opened November 2025 |
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