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Director/PDMR/PCA Dealing Notifications

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Further to the Director/PDMR Shareholding announcements made on 26 January 2021, 19 March 2021, 2 December 2022, 8 December 2022 and 19 January 2023, PRIM has received notifications in relation to share dealings from Rupert Labrum, Executive Chairman of PRIM and a PDMR (for the purpose of the UK Market Abuse Regulation ("UK MAR")), following a request he received from the Financial Conduct Authority in relation to his shareholding in the Company and dealings in the ordinary shares of the Company between January 2021 to present.

Rupert Labrum's current aggregate interest in the Company (whether directly or indirectly) is 33,375,000 ordinary shares in the capital of the Company ("Relevant Shares"). For the purpose of UK MAR, each of Susan Labrum and Lucy Labrum are considered to be a person closely associated ("PCA") with Rupert Labrum.

As at the date of this announcement, Relevant Shares are held in family named accounts of Rupert Labrum and his PCAs as set out in the table below.

PDMR / PCANo. of Relevant SharesPercentage interest in the issued share capital (%)
Rupert Labrum29,000,00020.74
Susan Labrum3,100,0002.22
Lucy Labrum1,275,0000.91
Totals33,375,00023.87

At the date of the announcement made on 19 January 2023, Rupert Labrum had an interest (whether directly or indirectly) of 35,328,194 ordinary shares in the capital of the Company ("Ordinary Shares") as set out in the table below.

PDMR / PCANo. of Ordinary SharesPercentage interest in the issued share capital (%)
Rupert Labrum29,650,00021.20
Susan Labrum*4,000,0002.86
Lucy Labrum*1,678,1941.20
Totals35,328,19425.26

*Individuals deemed as a PCA to Rupert Labrum

The announcement of 19 January 2023 did not include Lucy Labrum's shareholding within Rupert Labrum's interest leading to his interest in Ordinary Shares being misstated as 33,650,000. The correct figure should have been 35,328,194, as stated in the table above. In addition, 250,000 of the 2,400,000 Ordinary Shares acquired by Rupert Labrum as announced by the Company on 19 January 2023, were actually acquired by Susan Labrum. Rupert Labrum has provided an updated PDMR form below to clarify the dealings.

2024 Director/PDMR and PCA Dealing

In conjunction with the above clarification, the Company announces that it has received notification that Rupert Labrum and Susan Labrum made the following disposals of Ordinary Shares in 2024 ("2024 RL/SL Disposals"). The details relating to the 2024 RL/SL Disposals have not been previously notified to the Company. Further details are set out in the Notification of Dealing Form below. The 2024 RL/SL Disposals were made following the inclusion of Lucy Labrum's holding as Relevant Shares and were intended to reduce Rupert Labrum's interest in the Ordinary Shares to the figure contained in the 19 January 2023 announcement.

Director / PCATrade dateSale price (pence)Ordinary Shares acquired ("2024 RL/SL Disposals")
Rupert Labrum11/04/20244.57200,000
Rupert Labrum11/04/20244.5200,000
Rupert Labrum11/04/20244.59100,000
Rupert Labrum11/04/20244.4150,000
Susan Labrum11/04/20244.24100,000
Susan Labrum11/04/20244.3250,000
Susan Labrum11/04/20244.2450,000
Susan Labrum11/04/20244.3100,000
Susan Labrum11/04/20244.53100,000
Susan Labrum11/04/20244.53100,000
Susan Labrum11/04/20244.25500,000
Total1,650,000

In conjunction with the above clarification, the Company announces that it has received notification that Susan Labrum made the following purchases of Ordinary Shares in 2024 ("2024 SL Purchase"). The details relating to the 2024 SL Purchase have not been previously notified to the Company. Further details are set out in the Notification of Dealing Form below.

Director / PCATrade datePurchase price (pence)Ordinary Shares acquired ("2024 SL Purchase")
Susan Labrum15/04/2024490,000
Susan Labrum15/04/20244.2210,000
Total100,000

Following the 2024 RL/SL Disposals and the 2024 SL Purchase, the current aggregate combined holdings of Rupert Labrum and Susan Labrum amount to 32,100,000 Ordinary Shares, representing approximately 22.96 per cent. of the Company's issued share capital.

2021 Director/PDMR and PCA Dealing

In conjunction with the above clarification, the Company announces that it received notification on 5 July 2024 that Rupert Labrum and Susan Labrum made the following purchases of Ordinary Shares in 2021 ("2021 RL/SL Purchases"). The details relating to the 2021 RL/SL Purchases have not been previously notified to the Company. Further details are set out in the Notification of Dealing Form below.

Director / PCATrade datePurchase price (pence)Ordinary Shares acquired ("2021 RL/SL Purchases")
Rupert Labrum18/03/20214.9350,000
Rupert Labrum18/03/20214.8575,000
Rupert Labrum18/03/20214.8575,000
Rupert Labrum31/03/20214.9450,000
Rupert Labrum31/03/20214.99100,000
Rupert Labrum31/03/20214.94100,000
Rupert Labrum31/03/20214.95455,000
Rupert Labrum31/03/20214.812,500
Rupert Labrum31/03/20214.812,500
Rupert Labrum31/03/20214.810,000
Rupert Labrum31/03/20214.810,000
Susan Labrum26/03/20214.69150,000
Susan Labrum26/03/20214.6985,000
Susan Labrum30/03/20214.77160,000
Susan Labrum30/03/20214.7790,000
Susan Labrum30/03/20214.77265,000
Total2,000,000

PCA Dealings

In conjunction with the above clarification and disclosures, the Company announces that it has received notification that, between 4 January 2021 and 18 April 2024, Lucy Labrum made the following purchases of Ordinary Shares ("LL Purchases"). The details relating to the LL Purchases have not been previously notified to the Company. Further details of the LL Purchases are set out in the Notification of Dealing Form below.

PCATrade datePurchase price (pence)Ordinary Shares acquired (the "LL Purchases")
Lucy Labrum04/01/20213.875,789
Lucy Labrum15/02/20214.17119,617
Lucy Labrum15/02/20214.17119,617
Lucy Labrum15/02/20214.2935,827
Lucy Labrum15/02/20214.2920,000
Lucy Labrum15/02/20214.2950,000
Lucy Labrum15/02/20214.14579,150
Lucy Labrum02/03/20214.295,813
Lucy Labrum02/03/20214.2923,255
Lucy Labrum11/03/20214.59139,126
Lucy Labrum11/03/20214.5865,387
Lucy Labrum12/03/20214.59144,613
Lucy Labrum12/03/20214.56100,000
Lucy Labrum12/03/20214.5219,889
Lucy Labrum12/03/20214.5621,905
Lucy Labrum12/03/20214.619,565
Lucy Labrum06/04/20215.17138,641
Lucy Labrum26/01/20243.65136,986
Lucy Labrum29/01/20244.0641,858
Lucy Labrum06/02/20244.0849,019
Lucy Labrum07/02/20244.112,195
Lucy Labrum07/02/20244.112,195
Lucy Labrum07/02/20244.115,000
Lucy Labrum08/02/20244.2458,906
Lucy Labrum08/02/20244.2958,220
Lucy Labrum09/02/20244.2547,058
Lucy Labrum09/02/20244.2970,478
Lucy Labrum14/02/2024435,000
Lucy Labrum14/02/2024425,000
Lucy Labrum14/02/2024425,000
Lucy Labrum16/02/20244.515,000
Lucy Labrum16/02/20244.515,000
Lucy Labrum19/02/20244.515,000
Lucy Labrum19/02/20244.515,000
Lucy Labrum20/02/20244.515,000
Lucy Labrum20/02/20244.515,000
Lucy Labrum20/02/20244.4872,463
Lucy Labrum22/02/20245.2794,714
Lucy Labrum22/02/20245.347,169
Lucy Labrum22/02/20245.523,636
Lucy Labrum15/04/20243.86100,000
Lucy Labrum15/04/20243.86100,000
Lucy Labrum15/04/20244200,000
Lucy Labrum15/04/20243.9750,000
Lucy Labrum15/04/20244.2950,000
Lucy Labrum16/04/20244.46150,000
Lucy Labrum16/04/20244.5150,000
Lucy Labrum18/04/20244.37100,000
Lucy Labrum18/04/20244.46150,000
Lucy Labrum18/04/20244.4950,000
Lucy Labrum18/04/20244.4475,000
Lucy Labrum18/04/20244.28100,000
Total3,868,091

In addition to the above clarification, and disclosures, the Company announces that it has received notification that, between 31 January 2021 and 21 March 2024, Lucy Labrum made the following disposals of Ordinary Shares ("LL Disposals"). The details relating to the LL Disposals have not been previously notified to the Company. Further details of the LL Disposals are set out in the Notification of Dealing Form below.

PCATrade dateSale price (aggregated)Ordinary Shares sold (the "LL Disposals")
Lucy Labrum31/01/20233.251,915
Lucy Labrum20/03/20245.58100,000
Lucy Labrum20/03/20245.58100,000
Lucy Labrum20/03/20245.58142,177
Lucy Labrum20/03/20245.5250,000
Lucy Labrum20/03/20245.5150,000
Lucy Labrum21/03/20245.27100,000
Lucy Labrum21/03/20245.15100,000
Lucy Labrum21/03/20245.0848,999
Lucy Labrum21/03/20245.16175,000
Lucy Labrum21/03/20245125,000
Lucy Labrum21/03/20245.09100,000
Lucy Labrum21/03/20245.2450,000
Lucy Labrum21/03/2024550,000
Lucy Labrum22/03/20245.61100,000
Lucy Labrum22/03/20245.52125,000
Lucy Labrum22/03/20245.59100,000
Lucy Labrum22/03/20245.63125,000
Lucy Labrum22/03/20245.57100,000
Lucy Labrum22/03/20245.55125,000
Lucy Labrum22/03/20245.5575,000
Lucy Labrum25/03/20245.5550,000
Lucy Labrum25/03/20245.5750,000
Lucy Labrum25/03/20245.5550,000
Lucy Labrum26/03/20245.58125,000
Lucy Labrum26/03/20245.6125,000
Lucy Labrum26/03/20245.5525,000
Lucy Labrum26/03/20245.16125,000
Lucy Labrum26/03/20245.02100,000
Total2,593,091

Following the LL Purchases and the LL Disposals, the aggregate holding of Lucy Labrum amounts to 1,275,000 Ordinary Shares, representing approximately 0.91 per cent. of the Company's issued share capital. The Ordinary Shares which comprise the LL Purchases represent approximately 2.76 per cent. of the Company's issued share capital. The Ordinary Shares which comprise the LL Disposals represent approximately 1.85 per cent. of the Company's issued share capital.

26 January 2021 PDMR dealing clarification

In addition to the above clarification and disclosures, the Company announces that it has received notification in relation to the share dealings by Rupert Labrum announced on 26 January 2021. On 26 January 2021, the Company announced that Rupert Labrum had acquired 2,832,177 Ordinary Shares. The correct figure (including dealings by Susan Labrum) is 832,177, as the original announcement included in error dealings by family members who should not have been included as PCAs. Rupert Labrum has provided an updated PDMR form below to clarify the dealings. At the date of the announcement made on 26 January 2021, Rupert Labrum had an interest (whether directly or indirectly) of 26,575,789 Ordinary Shares as set out in the table below.

PDMR / PCANo. of Ordinary SharesPercentage interest in the issued share capital (%)
Rupert Labrum23,500,00016.81%
Susan Labrum*3,000,0002.15%
Lucy Labrum*75,7890.05%
Totals26,575,78919.01%

*Individuals deemed as a PCA to Rupert Labrum

Total Voting Rights

Rupert Labrum is directly and indirectly interested in an aggregate of 33,375,000 Ordinary Shares, representing approximately 23.9 per cent. of the Company's issued share capital.

The figure of 139,830,968 may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company under the FCA's Disclosure Guidance and Transparency Rules.

a)NamePrimorus Investments plc
b)LEI213800XCLCY5I8O3PP36
a)Description of the financial instrument, type of instrument Identification codeOrdinary shares of £0.002 each GB00BKTCLJ25
b)Nature of the transactionSale of ordinary shares (part of the 2024 RL/SL Disposals)
c)Price(s) and volume(s)Date Price(s) (pence) Volume(s) 11/04/2024 4.57 200,000 11/04/2024 4.5 200,000 11/04/2024 4.59 100,000 11/04/2024 4.4 150,000
d)Aggregated information - Aggregated volume - Price
e)Date of transaction11 April 2024
f)Place of transactionLondon Stock Exchange
1Details of the persons discharging managerial responsibilities / person closely associated
a)NameSusan Labrum
2Reason for the notification
a)Position/StatusPCA to Rupert Labrum - Executive Chairman
b)Initial notification/ AmendmentInitial notification
a)NamePrimorus Investments plc
b)LEI213800XCLCY5I8O3PP36
a)Description of the financial instrument, type of instrument Identification codeOrdinary shares of £0.002 each GB00BKTCLJ25
b)Nature of the transactionSale of ordinary shares (part of the 2024 RL/SL Disposals)
c)Price(s) and volume(s)Date Price(s) (pence) Volume(s) 11/04/2024 4.24 100,000 11/04/2024 4.32 50,000 11/04/2024 4.24 50,000 11/04/2024 4.3 100,000 11/04/2024 4.53 100,000 11/04/2024 4.53 100,000 11/04/2024 4.25 500,000
d)Aggregated information - Aggregated volume - Price
e)Date of transaction11 April 2024
f)Place of transactionLondon Stock Exchange
1Details of the persons discharging managerial responsibilities / person closely associated
a)NameSusan Labrum
2Reason for the notification
a)Position/StatusPCA to Rupert Labrum - Executive Chairman
b)Initial notification/ AmendmentInitial notification
a)NamePrimorus Investments plc
b)LEI213800XCLCY5I8O3PP36
a)Description of the financial instrument, type of instrument Identification codeOrdinary shares of £0.002 each GB00BKTCLJ25
b)Nature of the transactionPurchase of ordinary shares ( 2024 SL Purchase)
c)Price(s) and volume(s)Date Price(s) (pence) Volume(s) 15/04/2024 4 90,000 15/04/2024 4.22 10,000
d)Aggregated information - Aggregated volume - Price
e)Date of transaction15 April 2024
f)Place of transactionLondon Stock Exchange
1Details of the persons discharging managerial responsibilities / person closely associated
a)NameRupert Labrum
2Reason for the notification
a)Position/StatusExecutive Chairman
b)Initial notification/ AmendmentInitial notification
a)NamePrimorus Investments plc
b)LEI213800XCLCY5I8O3PP36
a)Description of the financial instrument, type of instrument Identification codeOrdinary shares of £0.002 each GB00BKTCLJ25
b)Nature of the transactionPurchase of ordinary shares (part of 2021 RL/SL Purchases)
c)Price(s) and volume(s)Date Price(s) (pence) Volume(s) 18/03/2021 4.9 350,000 18/03/2021 4.85 75,000 18/03/2021 4.85 75,000 31/03/2021 4.94 50,000 31/03/2021 4.99 100,000 31/03/2021 4.94 100,000 31/03/2021 4.95 455,000 31/03/2021 4.8 12,500 31/03/2021 4.8 12,500 31/03/2021 4.8 10,000 31/03/2021 4.8 10,000
d)Aggregated information - Aggregated volume - Price
e)Date of transactionDetailed above
f)Place of transactionLondon Stock Exchange
1Details of the persons discharging managerial responsibilities / person closely associated
a)NameSusan Labrum
2Reason for the notification
a)Position/StatusPCA to Rupert Labrum - Executive Chairman
b)Initial notification/ AmendmentInitial notification
a)NamePrimorus Investments plc
b)LEI213800XCLCY5I8O3PP36
a)Description of the financial instrument, type of instrument Identification codeOrdinary shares of £0.002 each GB00BKTCLJ25
b)Nature of the transactionPurchase of ordinary shares (part of 2021 RL/SL Purchases)
c)Price(s) and volume(s)Date Price(s) (pence) Volume(s) 26/03/2021 4.69 150,000 26/03/2021 4.69 85,000 30/03/2021 4.77 160,000 30/03/2021 4.77 90,000 30/03/2021 4.77 265,000
d)Aggregated information - Aggregated volume - Price
e)Date of transactionDetailed above for each trade
f)Place of transactionLondon Stock Exchange
1Details of the persons discharging managerial responsibilities / person closely associated
a)NameLucy Labrum
2Reason for the notification
a)Position/StatusPCA to Rupert Labrum - Executive Chairman
b)Initial notification/ AmendmentInitial notification
a)NamePrimorus Investments plc
b)LEI213800XCLCY5I8O3PP36
a)Description of the financial instrument, type of instrument Identification codeOrdinary shares of £0.002 each GB00BKTCLJ25
b)Nature of the transactionPurchase of ordinary shares ( LL Purchases )
c)Price(s) and volume(s)Date Price(s) (pence) Volume(s) 04/01/2021 3.8 75,789 15/02/2021 4.17 119,617 15/02/2021 4.17 119,617 15/02/2021 4.29 35,827 15/02/2021 4.29 20,000 15/02/2021 4.29 50,000 15/02/2021 4.14 579,150 02/03/2021 4.29 5,813 02/03/2021 4.29 23,255 11/03/2021 4.59 139,126 11/03/2021 4.58 65,387 12/03/2021 4.59 144,613 12/03/2021 4.56 100,000 12/03/2021 4.52 19,889 12/03/2021 4.56 21,905 12/03/2021 4.6 19,565 06/04/2021 5.17 138,641 26/01/2024 3.65 136,986 29/01/2024 4.06 41,858 06/02/2024 4.08 49,019 07/02/2024 4.1 12,195 07/02/2024 4.1 12,195 07/02/2024 4.1 15,000 08/02/2024 4.24 58,906 08/02/2024 4.29 58,220 09/02/2024 4.25 47,058 09/02/2024 4.29 70,478 14/02/2024 4 35,000 14/02/2024 4 25,000 14/02/2024 4 25,000 16/02/2024 4.5 15,000 16/02/2024 4.5 15,000 19/02/2024 4.5 15,000 19/02/2024 4.5 15,000 20/02/2024 4.5 15,000 20/02/2024 4.5 15,000 20/02/2024 4.48 72,463 22/02/2024 5.27 94,714 22/02/2024 5.3 47,169 22/02/2024 5.5 23,636 15/04/2024 3.86 100,000 15/04/2024 3.86 100,000 15/04/2024 4 200,000 15/04/2024 3.97 50,000 15/04/2024 4.29 50,000 16/04/2024 4.46 150,000 16/04/2024 4.5 150,000 18/04/2024 4.37 100,000 18/04/2024 4.46 150,000 18/04/2024 4.49 50,000 18/04/2024 4.44 75,000 18/04/2024 4.28 100,000
d)Aggregated information - Aggregated volume - Price
e)Date of transactionDetailed above for each trade
f)Place of transactionLondon Stock Exchange
1Details of the persons discharging managerial responsibilities / person closely associated
a)NameLucy Labrum
2Reason for the notification
a)Position/StatusPCA to Rupert Labrum - Executive Chairman
b)Initial notification/ AmendmentInitial notification
a)NamePrimorus Investments plc
b)LEI213800XCLCY5I8O3PP36
a)Description of the financial instrument, type of instrument Identification codeOrdinary shares of £0.002 each GB00BKTCLJ25
b)Nature of the transactionSale of ordinary shares ( LL Disposals )
c)Price(s) and volume(s)Date Price(s) (pence) Volume(s) 31/01/2023 3.25 1,915 20/03/2024 5.58 100,000 20/03/2024 5.58 100,000 20/03/2024 5.58 142,177 20/03/2024 5.52 50,000 20/03/2024 5.51 50,000 21/03/2024 5.27 100,000 21/03/2024 5.15 100,000 21/03/2024 5.08 48,999 21/03/2024 5.16 175,000 21/03/2024 5 125,000 21/03/2024 5.09 100,000 21/03/2024 5.24 50,000 21/03/2024 5 50,000 22/03/2024 5.61 100,000 22/03/2024 5.52 125,000 22/03/2024 5.59 100,000 22/03/2024 5.63 125,000 22/03/2024 5.57 100,000 22/03/2024 5.55 125,000 22/03/2024 5.55 75,000 25/03/2024 5.55 50,000 25/03/2024 5.57 50,000 25/03/2024 5.55 50,000 26/03/2024 5.58 125,000 26/03/2024 5.6 125,000 26/03/2024 5.55 25,000 26/03/2024 5.16 125,000 26/03/2024 5.02 100,000
d)Aggregated information - Aggregated volume - Price
e)Date of transactionDetailed above for each trade
f)Place of transactionLondon Stock Exchange
1Details of the persons discharging managerial responsibilities / person closely associated
a)NameA) Rupert Labrum B) Susan Labrum
2Reason for the notification
a)Position/StatusA) Executive Chairman B) PCA to Rupert Labrum - Executive Chairman
b)Initial notification/ AmendmentAmendment
a)NamePrimorus Investments plc
b)LEI213800XCLCY5I8O3PP36
a)Description of the financial instrument, type of instrument Identification codeOrdinary shares of £0.002 each GB00BKTCLJ25
b)Nature of the transactionPurchase of ordinary shares (19 January 2023 announcement clarification )
c)Price(s) and volume(s)PDMR/PCA Date Price(s) (pence) Volume(s) A 18/01/2023 2.5 75,000 A 18/01/2023 2.5 50,000 A 18/01/2023 2.48 500,000 A 18/01/2023 2.55 100,000 A 18/01/2023 2.76 50,000 A 18/01/2023 2.76 50,000 A 18/01/2023 2.6 25,000 A 18/01/2023 2.59 75,000 A 18/01/2023 2.59 75,000 A 18/01/2023 2.38 500,000 A 18/01/2023 2.46 350,000 A 18/01/2023 2.46 300,000 B 19/01/2023 2.89 100,000 B 19/01/2023 2.85 100,000 B 19/01/2023 2.85 50,000
d)Aggregated information - Aggregated volume - Price
e)Date of transactionDetailed above for each trade
f)Place of transactionLondon Stock Exchange
1Details of the persons discharging managerial responsibilities / person closely associated
a)NameRupert Labrum
2Reason for the notification
a)Position/StatusExecutive Chairman
b)Initial notification/ AmendmentAmendment
a)NamePrimorus Investments plc
b)LEI213800XCLCY5I8O3PP36
a)Description of the financial instrument, type of instrument Identification codeOrdinary shares of £0.002 each GB00BKTCLJ25
b)Nature of the transactionPurchase of ordinary shares (26 January 2021 announcement clarification )
c)Price(s) and volume(s)Date Price(s) (pence) Volume(s) 25/01/2021 4.08 200,000 25/01/2021 4.09 244,257 25/01/2021 4.09 77,920 25/01/2021 4.09 150,000
d)Aggregated information - Aggregated volume - Price
e)Date of transactionDetailed above for each trade
f)Place of transactionLondon Stock Exchange
1Details of the persons discharging managerial responsibilities / person closely associated
a)NameSusan Labrum
2Reason for the notification
a)Position/StatusPCA to Rupert Labrum - Executive Chairman
b)Initial notification/ AmendmentAmendment
a)NamePrimorus Investments plc
b)LEI213800XCLCY5I8O3PP36
a)Description of the financial instrument, type of instrument Identification codeOrdinary shares of £0.002 each GB00BKTCLJ25
b)Nature of the transactionPurchase of ordinary shares (26 January 2021 announcement clarification )
c)Price(s) and volume(s)Date Price(s) (pence) Volume(s) 25/01/2021 4.08 160,000
d)Aggregated information - Aggregated volume - Price
e)Date of transaction25 January 2021
f)Place of transactionLondon Stock Exchange

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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