Halfspace Contract Win

Pri0r1ty Intelligence Group PLC (AIM: PR1), the AI, data and marketing services group, is pleased to announce that its recently acquired sports data and marketing business, Halfspace Limited ("Halfspace"), has been awarded significant new contracts totalling approximately £250,000 by an English Premier League football club (the "Customer") to provide data-led marketing services.

Halfspace will support the Customer in utilising data and marketing to drive greater returns on ticketing and hospitality sales. Additionally, the Customer will utilise Halfspace's propriety Compass ID tracking technology, which enables comprehensive, GDPR-compliant data gathering, to more effectively profile and engage new potential customers.

It is expected that the Customer will additionally utilise PR1's AI applications in due course across its operations, to further support its growth strategy.

Rory Maxwell, CEO of Halfspace and COO of Pri0r1ty, commented:

"Today's announcement builds on the contract with a major European sports rights holder announced earlier this month and reflects increasing awareness among high-profile sports teams around the role of data in driving marketing strategies and commercial growth.

"It is further validation of PR1's compelling business proposition having integrated the Halfspace data and marketing operations into our AI business, and we are well-positioned to capitalise on further opportunities going forward."

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