Launch of Share Buyback Programme

The Pebble Group, a leading provider of digital commerce, products and related services to the global promotional products industry, is pleased to announce the commencement, today, of a share buyback programme (the "Share Buyback Programme") in the Group's ordinary shares of 1 pence each ("Ordinary Shares").

The Board considers that the Group's strong balance sheet provides an opportunity to repurchase its Ordinary Shares at an attractive level whilst returning capital back to shareholders. The Share Buyback Programme reflects both the Board's confidence in the Group's future value, its maintained focus on capital allocation and enhancing shareholder returns, alongside its continued investment in the Group's strategy.

Pursuant to the Share Buyback Programme, Ordinary Shares may be purchased by the Group up to either of the following limits (the first such limit to be reached being the "Maximum Amount"):

• a maximum aggregate consideration (exclusive of any applicable taxes, commission and expense) of £5.0 million; or
• a maximum aggregate number of: (i) 16,112,332 Ordinary Shares in line with the authority given at the Company's Annual General Meeting held on 3 June 2025 ("2025 AGM"); or (ii) if following the Company's annual general meeting in 2026 (the "2026 AGM") the general authority for the Company to make market purchases of its own Ordinary Shares has been renewed, such number of Ordinary Shares as is authorised for market repurchases at the 2026 AGM.

The Company has entered into an agreement with its broker Panmure Liberum Limited ("Panmure Liberum") to carry out purchases of its Ordinary Shares under the Share Buyback Programme on its behalf, acting as "riskless" or "matched" principal. Panmure Liberum will manage the purchases on a discretionary basis, purchasing Ordinary Shares on the London Stock Exchange within certain pre-set parameters over the Share Buyback Programme up to the Maximum Amount.

The maximum price (exclusive of expenses) which may be paid for an Ordinary Share shall not be more than the higher of: (i) 105 per cent of the average of the middle market quotations for an Ordinary Share as derived from the Daily Official List of the London Stock Exchange plc for the five business days immediately preceding the day on which such share is contracted to be purchased; and (ii) the higher of the price of the last independent trade of an ordinary share and the highest current independent bid for an ordinary share on the trading venues where the purchase is carried out. The minimum price per Ordinary Share shall be £0.01 (being the nominal value). Any Ordinary Shares acquired as a result of the Share Buyback Programme will be cancelled.

Shareholders should be aware that due to the limited liquidity in the Ordinary Shares, the Share Buyback Programme may on any given trading day represent a significant portion of the daily traded volume in the Company's Ordinary Shares on the London Stock Exchange, and may exceed 25% of the average daily traded volume on the London Stock Exchange. Accordingly, the Company may not benefit from the exemption contained in Article 5(1) of MAR.

The Company has authorised the Share Buyback Programme to commence from today. The Share Buyback Programme will terminate on the earliest of: (i) the date on which the Maximum Amount has been reached, (ii) the conclusion of the Company's 2026 AGM, if the general authority for the Company to make market purchases of its own Ordinary Shares is not renewed at the 2026 AGM; and (iii) 31 December 2026.

The Company confirms that it currently has no inside information.