Director/PDMR Shareholding
Moonpig Group plc announced that Executive Director Andy MacKinnon participated in transactions related to Long-Term Incentive Plan (LTIP) awards that vested on April 30, 2026. For a one-off award, 51.38% vested, resulting in 245,725 shares awarded for nil consideration, of which 116,072 shares were sold at £2.71869 to cover tax and costs. For a top-up award, 100% vested, leading to 121,883 shares awarded, with 57,573 shares sold at the same price for tax and cost coverage. Following these transactions, MacKinnon's shareholding increased to 1,552,759 shares, meeting his 300% salary requirement.
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Moonpig Group plc was notified by Andy MacKinnon, an Executive Director, of the following transactions on 1 October 2026.
LTIP vesting - one off award
The performance period for the LTIP awards that were granted on 19 September 2023 ended on 30 April 2026. The Adjusted pre-tax EPS was just above Threshold and the TSR condition was between Threshold and Maximum and therefore 51.38% of the award vested. As a result of the vesting of the award, the following transaction took place:
| Director | LTIP shares vesting | Dividend equivalent shares | Total shares awarded for nil consideration | Shares sold to cover income tax and NI liabilities and dealing costs | Sale price per share |
|---|---|---|---|---|---|
| Andy MacKinnon | 241,782 | 3,943 | 245,725 | 116,072 | £2.71869 |
LTIP vesting - top-up award
The performance period for the LTIP awards that were granted on 19 September 2023 ended on 30 April 2026. The Adjusted pre-tax EPS and the TSR conditions were met and therefore 100% of the award vested. As a result of the vesting of the award, the following transaction took place:
| Director | LTIP shares vesting | Dividend equivalent shares | Total shares awarded for nil consideration | Shares sold to cover income tax and NI liabilities and dealing costs | Sale price per share |
|---|---|---|---|---|---|
| Andy MacKinnon | 119,928 | 1,955 | 121,883 | 57,573 | £2.71869 |
All the above awards were satisfied through the transfer of shares from an Employee Benefit Trust (EBT). The balance of shares under each vested award not sold to cover income tax, NI and dealing costs were transferred to the Executive Director from the EBT. Shares from the LTIP awards are subject to a two-year post-vesting holding period.
The Executive Directors' shareholdings following these transactions are set out below:
| Director | Number of shares held | % of salary represented by shareholding | Shareholding requirement of 300% salary met? |
|---|---|---|---|
| Catherine Faiers | 124,215 | 58% | No |
| Andy MacKinnon | 1,552,759 | 986% | Yes |
Following the transactions the EBT holds 357,419 shares in the Company, representing 0.12% of the issued share capital as at the date of this announcement.
The relevant notifications set out below is provided in accordance with the requirements of Article 19 of the EU Market Abuse Regulation.
Moonpig Group plc
NOTIFICATION OF TRANSACTIONS OF
PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES
| 1 | Details of the person discharging managerial responsibilities / person closely associated | |
| a) | Name | Andy MacKinnon |
| 2 | Reason for the notification | |
| a) | Position/status | Executive Director/PDMR |
| b) | Initial notification /Amendment | Initial notification |
| a) | Name | Moonpig Group plc |
| b) | LEI | 213800VAYO5KCAXZHK83 |
| a) | Description of the financial instrument, type of instrument | Ordinary Shares of £0.10 each |
| Identification code | ISIN: GB00BMT9K014 | |
| b) | Nature of the transaction | (1) Transfer of shares from EBT to satisfy one-off LTIP award (2) Sale of sufficient shares to cover income tax and national insurance due on shares vesting under one-off LTIP award (3) Transfer of shares from EBT to satisfy top-up LTIP award (4) Sale of sufficient shares to cover income tax and national insurance due on shares vesting under top-up LTIP award |
| c) | Price(s) and volume(s) | |
| Price(s) | Volume(s) | |
| £2.71869 | 245,725 | |
| £2.71869 | 116,072 | |
| £2.71869 | 121,883 | |
| £2.71869 | 57,573 | |
| d) | Aggregated information | N/A |
| - Aggregated volume | N/A | |
| - Price | N/A | |
| e) | Date of the transaction | 1 October 2026 |
| f) | Place of the transaction | (1) and (3) Outside of a trading venue (2) and (4) XLON |
Jayne Powell
Company Secretary
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.