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Director/PDMR Shareholding

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Moonpig Group plc announced that Executive Directors Catherine Faiers and Andy MacKinnon completed transactions on July 6, 2026, related to the vesting of Deferred Share Bonus Awards, Long-Term Incentive Plan awards, and Buyout Awards. Following these vestings, a total of 62,260 shares were sold by Catherine Faiers and 4,245 shares by Andy MacKinnon to cover tax liabilities, with the remaining shares transferred from an Employee Benefit Trust. Andy MacKinnon now holds 1,358,796 shares, meeting his 300% salary requirement, while Catherine Faiers holds 124,215 shares, which does not yet meet her requirement.

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DISCHARGING MANAGERIAL RESPONSIBILITIES

Moonpig Group plc was notified by the two Executive Directors of the following transactions on 6 July 2026.

DSBP vesting

The Deferred Share Bonus Award granted on 4 July 2023 in respect of the deferred element (33% of the FY24 bonus) reached the end of the 3 year holding period on 4 July 2026. As a result of the vesting of this award, the following transaction took place:

DirectorDSBP awardDividend equivalent sharesTotal shares awarded for nil considerationShares sold to cover income tax and NI liabilities and dealing costsSale price per share
Andy MacKinnon8,8251608,9854,245£2.583462

LTIP vesting

The performance period for the LTIP awards that were granted on 4 July 2023 ended on 30 April 2026. The Adjusted pre-tax EPS and the TSR conditions were met and therefore 100% of the award vested. As a result of the vesting of the award, the following transaction took place:

DirectorLTIP shares vestingDividend equivalent sharesTotal shares awarded for nil considerationShares sold to cover income tax and NI liabilities and dealing costsSale price per share
Andy MacKinnon529,6249,635539,259254,726£2.583462

Buyout awards vesting

The Buyout Award I and Buyout Award IV granted to Catherine Faiers on 30 June 2026 became available to vest immediately, aligning with the normal vesting dates of the Autotrader Group plc awards they replaced. As a result of the vesting of the awards, the following transactions took place:

DirectorBuyout AwardBuyout Award shares vestingShares sold to cover income tax and NI liabilities and dealing costsSale price per share
Catherine FaiersI131,80462,260£2.583462
Catherine FaiersIV103,61548,944£2.583462

All the above awards were satisfied through the transfer of shares from an Employee Benefit Trust (EBT). The balance of shares under each vested award not sold to cover income tax, NI and dealing costs were transferred to the Executive Directors from the EBT. Shares from the LTIP awards and Buyout Award I are subject to a two-year post-vesting holding period.

The Executive Directors' shareholdings following these transactions are set out below:

DirectorNumber of shares held% of salary represented by shareholdingShareholding requirement of 300% salary met?
Catherine Faiers124,21557%No
Andy MacKinnon1,358,796842%Yes

Following the transactions the EBT holds 2,164,686 shares in the Company, representing 0.72% of the issued share capital as at the date of this announcement.

The relevant notifications set out below is provided in accordance with the requirements of Article 19 of the EU Market Abuse Regulation.

Moonpig Group plc

NOTIFICATION OF TRANSACTIONS OF

PERSONS

DISCHARGING MANAGERIAL RESPONSIBILITIES

1Details of the person discharging managerial responsibilities / person closely associated
a)NameCatherine Faiers
2Reason for the notification
a)Position/statusExecutive Director/PDMR
b)Initial notification /AmendmentInitial notification
a)NameMoonpig Group plc
b)LEI213800VAYO5KCAXZHK83
a)Description of the financial instrument, type of instrumentOrdinary Shares of £0.10 each
Identification codeISIN: GB00BMT9K014
b)Nature of the transaction(1) Transfer of shares from EBT to satisfy Buyout Award I (2) Sale of sufficient shares to cover income tax and national insurance due on shares vesting under Buyout Award I (3) Transfer of shares from EBT to satisfy Buyout Award IV (4) Sale of sufficient shares to cover income tax and national insurance due on shares vesting under Buyout Award IV
c)Price(s) and volume(s)
Price(s)Volume(s)
£2.583462131,804
£2.58346262,260
£2.583462103,615
£2.58346248,944
d)Aggregated informationN/A
- Aggregated volumeN/A
- PriceN/A
e)Date of the transaction6 July 2026
f)Place of the transaction(1) and (3) Outside of a trading venue (2) and (4) XLON
Moonpig Group plc
NOTIFICATION OF TRANSACTIONS OF
PERSONS
DISCHARGING MANAGERIAL RESPONSIBILITIES
1Details of the person discharging managerial responsibilities / person closely associated
a)NameAndy MacKinnon
2Reason for the notification
a)Position/statusExecutive Director/PDMR
b)Initial notification /AmendmentInitial notification
a)NameMoonpig Group plc
b)LEI213800VAYO5KCAXZHK83
a)Description of the financial instrument, type of instrumentOrdinary Shares of £0.10 each
Identification codeISIN: GB00BMT9K014
b)Nature of the transaction(1) Transfer of shares from EBT to satisfy DSBP award (2) Sale of sufficient shares to cover income tax and national insurance due on shares vesting under DSBP award (3) Transfer of shares from EBT to satisfy LTIP award (4) Sale of sufficient shares to cover income tax and national insurance due on shares vesting under LTIP award
c)Price(s) and volume(s)
Price(s)Volume(s)
£2.5834628,985
£2.5834624,245
£2.583462539,259
£2.583462254,726
d)Aggregated informationN/A
- Aggregated volumeN/A
- PriceN/A
e)Date of the transaction6 July 2026
f)Place of the transaction(3) and (3) Outside of a trading venue (4) and (4) XLON

Jayne Powell

Company Secretary

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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