Trading Statement

Moonpig Group plc (the "Group"), the leading online greeting card and gifting platform in the UK and the Netherlands, is holding its Annual General Meeting today. In advance of this, the Group provides an update on its performance for the current financial year (commencing 1 May 2025) to date.

Overall, Group trading momentum has continued through the start of the year, in line with expectations, and we remain on track to deliver our FY26 guidance.

Moonpig continues to deliver consistent revenue growth at approximately 10% year on year. Greetz trading has improved sequentially, with revenue now showing modest year on year growth on both a reported and constant currency basis.

Growth in orders is underpinned by the continued expansion of our active customer base. Customers are increasingly embracing our innovative personalisation features to express themselves, with adoption continuing to rise - around 50% of all cards now including options such as AI-generated stickers, audio or video messages, or personalised handwriting. Moonpig and Greetz Plus subscriptions have now surpassed one million members with numbers continuing to grow each month. Together, rising adoption of personalisation and the expansion of Plus are deepening customer engagement and strengthening purchase frequency.

Average order value is rising at Moonpig and Greetz, reflecting uptake of Moonpig Guaranteed Delivery and gift attach rate growth consistent with H2 FY25. Following on from the successful launch of Hotel Chocolat and the Entertainer in FY25, we expect upcoming trusted brand launches in flowers and gifting - including Laura Ashley Flowers, Next Flowers and JoJo Maman Bébé - to support continued attach rate growth during the key Christmas, Valentine's Day and Mother's Day trading periods.

At Experiences, we continue to build on recent operational momentum, supported by a strengthened divisional management team. New products across subscription gifting, live experiences and casual dining are now live on Buyagift, with a broader pipeline of launches set to accelerate over the coming months.

For FY26, we continue to expect Group Adjusted EBITDA to grow at a mid-single digit percentage rate and growth in Adjusted earnings per share at between 8% and 12%. Strong free cash flow generation is expected to fund both ongoing investment in our growth strategy and returns to shareholders, comprising dividends and our FY26 share repurchase programmes of up to £60m. Our medium-term targets remain unchanged.

Nickyl Raithatha, CEO, commented:

"We have had a good start to the year, demonstrating the continuing power of the Moonpig proposition. With strong growth in the Moonpig brand and a return to year on year growth for Greetz, we are on track to deliver our FY26 guidance.

We continue to use technology, AI and data to enable our customers to connect with their loved ones in new and creative ways. AI generated Stickers have quickly become our most widely adopted innovation, with customers now creating two million personalised images every month, demonstrating the resonance of our proposition and the scalability of our technology platform.

Moonpig's unique combination of leading market positions, strong customer retention, good profit margins and robust cash generation puts us in pole position to capitalise on the long-term structural shift to online."