Director/PDMR Shareholding
James Black, Chairman of Mirriad Advertising plc, executed a "Bed and SIPP" transaction on October 29, 2025, involving 8,000,000 ordinary shares. Black sold 8,000,000 shares from his nominee account at a price of 1.0103p per share. Immediately following, he repurchased 8,000,000 ordinary shares via his Self-Invested Personal Pension (SIPP) at 1.0105p per share. Following these transactions, James Black's total beneficial interest in Mirriad remains unchanged at 8,240,000 ordinary shares, representing 0.05% of the company's issued share capital.
Select text to share a quote on X · sign in to keep highlights & notes in your MIRI notes
Mirriad Advertising plc (AIM: MIRI), a leading virtual in-content advertising and virtual product placement company, announces that, in order to effect a "Bed and SIPP" transaction, James Black, Chairman of Mirriad, has today sold 8,000,000 ordinary shares in the Company ("Ordinary Shares") from his nominee account at a price of 1.0103p per share and then repurchased via his Self-Invested Personal Pension ("SIPP") 8,000,000 Ordinary Shares at a price of 1.0105p per share.
As a result of these trades, James Black's total beneficial interest in Mirriad shares remains unchanged at 8,240,000 Ordinary Shares, equivalent to 0.05% of the Company's total issued share capital. Further information is set out in the table below.
Notification and public disclosure of transactions by persons discharging managerial responsibilities ("PDMRs") and persons closely associated ("PCA") with them.
NOTIFICATION OF TRANSACTIONS OF PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES
| 1 | Details of the person discharging managerial responsibilities / person closely associated | |
| a) | Name | James Black |
| 2 | Reason for the notification | |
| a) | Position/status | Chairman |
| b) | Initial notification/amendment | Initial notification |
| a) | Full name of the entity | Mirriad Advertising plc |
| b) | Legal Entity Identifier Code | 213800ZKOK9GIME7HE62 |
| 4 | Details of the transaction(s) | |
| a) | Description of the financial instrument, type of instrument | Ordinary Shares of £0.00001 each |
| b) | Identification Code | GB00BF52QY14 |
| c) | - Nature of the transaction | Sale of Shares from nominee share account and re-purchase of shares by a SIPP account |
| d) | Currency | GBP - British Pound |
| e) | Price(s) and Volume(s) | Sale of 8m Ordinary Shares at 1.0103 pence per share and repurchase of 8m Ordinary Shares at 1.0105 pence per share |
| f) | Aggregated Information - Price - Volume - Total | N/A |
| g) | Date of transaction | 29 October 2025 |
| h) | Place of transaction | London Stock Exchange AIM |
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.