CFO Appointment
Metir plc has appointed Claire Smith as Chief Financial Officer and established a new business development team to drive UK and international growth. Smith brings over 25 years of financial and operational experience, including her recent role as CEO of Zytronic plc. The new business development function will focus on increasing sales of Metir's LX, FX, and CTM product lines and aims to more than double its international distributor base within the next twelve months, which is expected to boost recurring revenue through improved customer engagement and instrument utilization.
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Metir plc (AIM: MET), the leading global provider of fast response mobile and point-of-use water and environmental testing technology, is pleased to announce the appointment of Claire Smith as Chief Financial Officer with immediate effect, alongside key hires to grow its business development function. All appointments are non-Board at this time.
Claire brings over 25 years of financial and operational experience. Most recently, she served as Chief Executive Officer and previously as Chief Financial Officer and Company Secretary of Zytronic plc, an AIM-listed manufacturer of touch sensor products. During her tenure, she led finance, HR and IT functions. Before her role at Zytronic, Claire held finance positions with the NAAFI and Procter & Gamble, working both in the UK and Germany.
Claire holds a B.A. (Hons) degree in Business and Finance from Northumbria University. She qualified as a Chartered Management Accountant in 2006 and obtained a Certificate in International Cash Management in 2011.
To accelerate growth and capitalise on new opportunities in the UK and internationally, Metir has also established a dedicated business development function, comprising a new Business Development Manager and Technical Support Specialist. This new team will focus on driving sales of Metir's LX, FX and Continuous Toxicity Monitoring ("CTM") product lines and expanding the Group's international distributor network, with a target to more than double its distributor base within the next 12 months. Strengthened technical support will also enable improved customer engagement, increased instrument utilisation and reagent consumption, thereby driving higher recurring revenue.
Bob Moore, Executive Chairman and Chief Executive Officer of Metir, commented:
"We are delighted to welcome Claire to Metir. Her extensive financial and operational expertise will strengthen the Group's management, control and reporting, as we develop and execute our growth strategy.
The creation of a new business development function marks an important step in enhancing our commercial reach, expanding internationally, building a global brand and delivering long-term shareholder value."
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