Director/PDMR Shareholding
Mortgage Advice Bureau (Holdings) plc announced the grant of 278,761 options to Persons Discharging Managerial Responsibility (PDMRs) under its Long-Term Incentive Plan, with exercise contingent on adjusted earnings per share growth between January 1, 2026, and December 31, 2028, becoming exercisable on March 31, 2029, at a nominal exercise price of 0.1 pence. Additionally, on July 14, 2026, PDMR Paul Gill purchased 56 ordinary shares, including 28 matching shares under the Share Incentive Plan, at 532.68 pence per share, increasing his total holding to 2,104 shares, representing 0.004% of the issued share capital.
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The Company announces that a total of 278,761 options over ordinary shares of 0.1 pence each in the Company ("Shares") ("Options") have been granted on 15 June 2026 to certain Persons Discharging Managerial Responsibility ("PDMRs") of MAB in the proportions specified in the table below. The Options have been granted under the Mortgage Advice Bureau Long-Term Incentive Plan, and the exercise of the Options is subject to the achievement of a performance condition based on growth in adjusted earnings per share ("Performance Condition") over the period of 1 January 2026 to 31 December 2028. Subject to achievement of the Performance Condition, the Options will become exercisable on 31 March 2029. The exercise price for the Options is 0.1 pence, being the nominal cost of the Shares.
| PDMR | Date of grant | Number of Options granted |
|---|---|---|
| Peter Brodnicki | 15 June 2026 | 133,458 |
| Paul Gill | 15 June 2026 | 39,633 |
| Emilie McCarthy | 15 June 2026 | 89,068 |
| Ben Thompson [1] | 15 June 2026 | 16,602 |
[1] Ben Thompson ceased to be a PDMR subsequent to the Options being granted
The Company has been notified further that on 14 July 2026 certain PDMRs or their connected parties purchased Shares as follows:
| Paul Gill | 14 July 2026 | 28 | 28 | 56 | 532.68p | 2,104 | 0.004% |
| 1 | Details of the issuer or emission allowance market participant | ||||||
| a) | Name | Mortgage Advice Bureau (Holdings) plc | |||||
| b) | LEI | 2138008AY1RA61T6W960 | |||||
| 2 | Reason for the notification | ||||||
| a) | Position/status | Chief Executive Officer / PDMR | |||||
| b) | Initial notification /Amendment | Initial notification | |||||
| 3 | Details of the person discharging managerial responsibilities / person closely associated | ||||||
| a) | Is this a PDMR or PCA Submission | Submission for a PDMR | |||||
| b) | Name | Peter Brodnicki | |||||
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary Shares of 0.1 pence each ISIN: GB00BQSBH502 | |||||
| b) | Nature of the transaction | Grant of Options over Ordinary Shares | |||||
| c) | Price(s) and volume(s) | Price No. of Shares 0 133,458 | |||||
| e) | Date of the transaction | 2026-06-15 | |||||
| f) | Place of the transaction | XOFF | |||||
| 1 | Details of the issuer or emission allowance market participant | ||||||
| a) | Name | Mortgage Advice Bureau (Holdings) plc | |||||
| b) | LEI | 2138008AY1RA61T6W960 | |||||
| 2 | Reason for the notification | ||||||
| a) | Position/status | Group Chief Risk Officer / PDMR | |||||
| b) | Initial notification /Amendment | Initial notification | |||||
| 3 | Details of the person discharging managerial responsibilities / person closely associated | ||||||
| a) | Is this a PDMR or PCA Submission | Submission for a PDMR | |||||
| b) | Name | Paul Gill | |||||
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary Shares of 0.1 pence each ISIN: GB00BQSBH502 | |||||
| b) | Nature of the transaction | Grant of Options over Ordinary Shares | |||||
| c) | Price(s) and volume(s) | Price No. of Shares 0 39,633 | |||||
| e) | Date of the transaction | 2026-06-15 | |||||
| f) | Place of the transaction | XOFF | |||||
| 1 | Details of the issuer or emission allowance market participant | ||||||
| a) | Name | Mortgage Advice Bureau (Holdings) plc | |||||
| b) | LEI | 2138008AY1RA61T6W960 | |||||
| 2 | Reason for the notification | ||||||
| a) | Position/status | Chief Financial Officer / PDMR | |||||
| b) | Initial notification /Amendment | Initial notification | |||||
| 3 | Details of the person discharging managerial responsibilities / person closely associated | ||||||
| a) | Is this a PDMR or PCA Submission | Submission for a PDMR | |||||
| b) | Name | Emilie McCarthy | |||||
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary Shares of 0.1 pence each ISIN: GB00BQSBH502 | |||||
| b) | Nature of the transaction | Grant of Options over Ordinary Shares | |||||
| c) | Price(s) and volume(s) | Price No. of Shares 0 89,068 | |||||
| e) | Date of the transaction | 2026-06-15 | |||||
| f) | Place of the transaction | XOFF | |||||
| 1 | Details of the issuer or emission allowance market participant | ||||||
| a) | Name | Mortgage Advice Bureau (Holdings) plc | |||||
| b) | LEI | 2138008AY1RA61T6W960 | |||||
| 2 | Reason for the notification | ||||||
| a) | Position/status | Director of Home Moving Strategy / PDMR | |||||
| b) | Initial notification /Amendment | Initial notification | |||||
| 3 | Details of the person discharging managerial responsibilities / person closely associated | ||||||
| a) | Is this a PDMR or PCA Submission | Submission for a PDMR | |||||
| b) | Name | Ben Thompson | |||||
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary Shares of 0.1 pence each ISIN: GB00BQSBH502 | |||||
| b) | Nature of the transaction | Grant of Options over Ordinary Shares | |||||
| c) | Price(s) and volume(s) | Price No. of Shares 0 16,602 | |||||
| e) | Date of the transaction | 2026-06-15 | |||||
| f) | Place of the transaction | XOFF | |||||
| 1 | Details of the issuer or emission allowance market participant | ||||||
| a) | Name | Mortgage Advice Bureau (Holdings) plc | |||||
| b) | LEI | 2138008AY1RA61T6W960 | |||||
| 2 | Reason for the notification | ||||||
| a) | Position/status | Group Chief Risk Officer / PDMR | |||||
| b) | Initial notification /Amendment | Initial notification | |||||
| 3 | Details of the person discharging managerial responsibilities / person closely associated | ||||||
| a) | Is this a PDMR or PCA Submission | Submission for a PDMR | |||||
| b) | Name | Paul Gill | |||||
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary Shares of 0.1 pence each ISIN: GB00BQSBH502 | |||||
| b) | Nature of the transaction | Purchase of Ordinary Shares | |||||
| c) | Price(s) and volume(s) | Price No. of Shares 532.68p 28 (Purchased Shares) 532.68p 28 (Matching Shares) | |||||
| d) | Aggregated information - Aggregated volume - Price | 56 532.68p | |||||
| e) | Date of the transaction | 2026-07-14 | |||||
| f) | Place of the transaction | London Stock Exchange (XLON) |
Through its partner firms, known as Appointed Representatives (ARs), MAB has over 2,100 advisers providing expert advice across mortgages, specialist lending, protection and general insurance products. MAB supports its AR firms with proprietary technology and services, including adviser recruitment and lead generation, learning and development, compliance auditing and supervision, and digital marketing and website solutions.
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