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Grant of Options, PDMR Dealing and TVR

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Mortgage Advice Bureau (Holdings) plc (AIM: MAB1.L) announces that a total of 408,418 options over ordinary shares of 0.1 pence each in the Company ("Ordinary Shares") (the "Options") have been granted on 29 April 2025 to the Executive Directors and senior executives of MAB. The Options have been granted under the Mortgage Advice Bureau Executive Share Option Plan and exercise of the Options is subject to the achievement of a performance condition based on growth in adjusted diluted earnings per share (the "Performance Condition") over the period of 1 January 2025 to 31 December 2027. Subject to achievement of the Performance Condition, the Options will become exercisable on 29 April 2028. The exercise price for the Options is 0.1 pence, being the nominal cost of Ordinary Shares.

A number of Persons Discharging Managerial Responsibility ("PDMR") were granted Options as set out below:

PDMRNumber of Options grantedTotal number of optionsNumber of Shares owned (not including Options)Percentage owned
Peter Brodnicki62,344308,67610,401,55717.95%
Ben Thompson62,344248,71193,6820.16%
Emilie McCarthy57,793107,1353,2650.01%
Paul Gill18,70333,8481,3830.00%

Separately, MAB announces that, on 29 April 2025, a one-off grant of 534,660 Options over Ordinary Shares was awarded to senior executives of Fluent Money Limited ("Fluent") under the Fluent Money Limited Long-Term Incentive Plan 2025. Each Option is subject to Performance Conditions. The Exercise of each Option is subject to the Optionholder agreeing to be bound by the Rules of the Plan, the Performance Conditions and any other terms applying to the relevant Option. 75% of the Shares subject to each Option granted will vest on 29 April 2028 and the remaining on 29 April 2029. For each date the Committee will determine the extent to which the Performance Conditions have been satisfied. The exercise price for the Options is 0.1 pence, being the nominal cost of Ordinary Shares.

The total number of Ordinary Shares now under option is 1,696,871 representing 2.9% of the Company's issued share capital.

Joint Broker Berenberg James Felix / Michael Burke / Dan Gee-Summons+44 (0) 20 3207 7800
Joint Broker Peel Hunt LLP Andrew Buchanan / Oliver Jackson+44 (0) 20 7418 8900
1Details of the person discharging managerial responsibilities / person closely associated
a)NamePeter Brodnicki
2Reason for the notification
a)Position/statusPerson Discharging Managerial Responsibility, Executive Director
b)Initial notification /AmendmentInitial notification
a)NameMortgage Advice Bureau (Holdings) plc
b)LEI2138008AY1RA61T6W960
b)Nature of the transactionGranting of Options over Ordinary Shares
c)Price(s) and volume(s)Price No. of shares Exercise price: 0.1 pence 62,344
d)Aggregated information - Aggregated volume - PriceN/A
e)Date of the transaction29 April 2025
f)Place of the transactionOutside a trading venue
1Details of the person discharging managerial responsibilities / person closely associated
a)NameBen Thompson
2Reason for the notification
a)Position/statusPerson Discharging Managerial Responsibility, Executive Director
b)Initial notification /AmendmentInitial notification
a)NameMortgage Advice Bureau (Holdings) plc
b)LEI2138008AY1RA61T6W960
b)Nature of the transactionGranting of Options over Ordinary Shares
c)Price(s) and volume(s)Price No. of shares Exercise price: 0.1 pence 62,344
d)Aggregated information - Aggregated volume - PriceN/A
e)Date of the transaction29 April 2025
f)Place of the transactionOutside a trading venue
1Details of the person discharging managerial responsibilities / person closely associated
a)NameEmilie McCarthy
2Reason for the notification
a)Position/statusPerson Discharging Managerial Responsibility, Executive Director
b)Initial notification /AmendmentInitial notification
a)NameMortgage Advice Bureau (Holdings) plc
b)LEI2138008AY1RA61T6W960
b)Nature of the transactionGranting of Options over Ordinary Shares
c)Price(s) and volume(s)Price No. of shares Exercise price: 0.1 pence 57,793
d)Aggregated information - Aggregated volume - PriceN/A
e)Date of the transaction29 April 2025
f)Place of the transactionOutside a trading venue
1Details of the person discharging managerial responsibilities / person closely associated
a)NamePaul Gill
2Reason for the notification
a)Position/statusPerson Discharging Managerial Responsibility, Executive Director
b)Initial notification /AmendmentInitial notification
a)NameMortgage Advice Bureau (Holdings) plc
b)LEI2138008AY1RA61T6W960
b)Nature of the transactionGranting of Options over Ordinary Shares
c)Price(s) and volume(s)Price No. of shares Exercise price: 0.1 pence 18,703
d)Aggregated information - Aggregated volume - PriceN/A
e)Date of the transaction29 April 2025
f)Place of the transactionOutside a trading venue

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