Increase of Retail Offer

CAPITALISED TERMS NOT OTHERWISE DEFINED HEREIN SHALL HAVE THE MEANINGS GIVEN TO THEM IN THE COMPANY'S ANNOUNCEMENT RELEASED AT 6:01 P.M. ON 28 JULY 2026.

Likewise Group plc

("Likewise", the "Company" or the "Group")

Increase of Retail Offer to raise up to £4.0 million

Likewise Group plc (AIM:LIKE), the fast-growing and progressive flooring distributor in the UK, is pleased to announce that, further to the launch of Retail Offer announcement made on 29 July 2026 at 1:00 p.m. (the "Retail Offer Announcement") regarding a retail offer via BookBuild (the "Retail Offer"), the Retail Offer is significantly oversubscribed and therefore the Company is increasing the Retail Offer, which is available to existing retail shareholders, by up to £2.0 million to raise gross proceeds of up to £4.0 million at a price of 28.5 pence per New Ordinary Share.

The proceeds of the Retail Offer will be utilised in the same way as the proceeds of the Placing and Subscription as announced at 6:01 p.m. on 28 July 2026.

The Retail Offer is open to eligible investors in the United Kingdom and is expected to close at 4.30 p.m. today, 4 August 2026. Investors should note that Intermediaries may have earlier closing times. For further information in relation to the Retail Offer, please refer to the Retail Offer Announcement.

The Retail Offer Announcement set out the terms of the Retail Offer, including that up to £2.0 million of Securities would be made available. In accordance with the Retail Offer Terms and Conditions, the Company has exercised its discretion to allot additional securities under the Retail Offer to up to £4.0 million. The Company has taken this decision in light of the strong demand received in the Placing and Subscription and now subsequently received under the Retail Offer to enable a greater number of retail investors to participate and to reduce the level of scale back that would otherwise be required.

As set out in the Retail Offer Announcement, investors were originally advised that applications, once made and accepted via an intermediary, could not be withdrawn. Following the increase in the size of the Retail Offer, the Company confirms that investors who have already submitted applications may amend or withdraw their applications through their intermediary prior to the closing of the Retail Offer.

The Company requires additional share allotment authorities to allot the Conditional Placing Shares, Conditional Subscription Shares and the Retail Offer Shares. Such authorities are set out in resolutions 1 and 3 in the Notice of General Meeting. The authorities contained in resolutions 1 and 3 are insufficient to enable to Company to allot the additional Retail Offer Shares pursuant to the upsized Retail Offer (the "Additional Retail Offer Shares"). Accordingly, the Company proposes to allot and issue the Additional Retail Offer Shares pursuant to the new general authorities under resolutions 2 and 4 in the Notice of General Meeting, if approved by shareholders at the General Meeting. As such, the resolutions that shareholders are being asked to vote on at the General Meeting will not change and accordingly, the Retail Offer (comprising both the Retail Offer Shares and the Additional Retail Offer Shares) is conditional, inter alia, on the passing of resolutions 1 to 4 at the general meeting of the Company to be held at 10:00 a.m. on 14 August 2026 at Unit 4 Radial Park, Radial Way, Birmingham Business Park, Solihull, Birmingham B37 7WN. Admission of the Retail Offer Shares and the Additional Retail Offer Shares pursuant to the Retail Offer is expected to take place on or around 8:00 a.m. on 17 August 2026.

For the avoidance of doubt, the Retail Offer is not part of the Placing or Subscription and completion of the Placing and/or Subscription is not conditional on the completion of the Retail Offer. Full details of the Fundraising, including the background to and reasons for the Placing, Subscription and Retail Offer is included in the separate announcement released by the Company at 6:01 p.m. on 28 July 2026.

The Company's LEI is 2138007L822RL2CXMV34.

UK Product Governance Requirements

Solely for the purposes of the product governance requirements of Chapter 3 of the FCA Handbook Product Intervention and Product Governance Sourcebook (the "UK MiFIR Product Governance Requirements"), and disclaiming all and any liability, whether arising in tort, contract or otherwise, which any "manufacturer" (for the purposes of the UK MiFIR Product Governance Requirements) may otherwise have with respect thereto, the Retail Offer Shares and the Additional Retail Offer Shares have been subject to a product approval process, which has determined that the Retail Offer Shares and the Additional Retail Offer Shares are: (i) compatible with an end target market of retail investors and investors who meet the criteria of professional clients and eligible counterparties, each as defined in paragraphs 3.5 and 3.6 of COBS; and (ii) eligible for distribution through all permitted distribution channels (the "Target Market Assessment"). Notwithstanding the Target Market Assessment, distributors should note that: the price of the Retail Offer Shares and the Additional Retail Offer Shares may decline and investors could lose all or part of their investment; the Retail Offer Shares and the Additional Retail Offer Shares offer no guaranteed income and no capital protection; and an investment in the Retail Offer Shares or the Additional Retail Offer Shares is compatible only with investors who do not need a guaranteed income or capital protection, who (either alone or in conjunction with an appropriate financial or other adviser) are capable of evaluating the merits and risks of such an investment and who have sufficient resources to be able to bear any losses that may result therefrom. The Target Market Assessment is without prejudice to any contractual, legal or regulatory selling restrictions in relation to the Retail Offer.

For the avoidance of doubt, the Target Market Assessment does not constitute: (a) an assessment of suitability or appropriateness for the purposes of Chapters 9A or 10A respectively of COBS; or (b) a recommendation to any investor or group of investors to invest in, or purchase, or take any other action whatsoever with respect to the Retail Offer Shares and the Additional Retail Offer Shares. Each distributor is responsible for undertaking its own target market assessment in respect of the Retail Offer Shares and the Additional Retail Offer Shares and determining appropriate distribution channels.

EU Product Governance Requirements

Solely for the purposes of the product governance requirements contained within: (a) EU Directive 2014/65/EU on markets in financial instruments, as amended ("MiFID II"); (b) Articles 9 and 10 of Commission Delegated Directive (EU) 2017/593 supplementing MiFID II; and (c) local implementing measures (together, the "MiFID II Product Governance Requirements"), and disclaiming all and any liability, whether arising in tort, contract or otherwise, which any "manufacturer" (for the purposes of the MiFID II Product Governance Requirements) may otherwise have with respect thereto, the Retail Offer Shares and the Additional Retail Offer Shares have been subject to a product approval process, which has determined that the Retail Offer Shares and the Additional Retail Offer Shares are: (i) compatible with an end target market of retail investors and investors who meet the criteria of professional clients and eligible counterparties, each as defined in MiFID II; and (ii) eligible for distribution through all distribution channels as are permitted by MiFID II (the "EU Target Market Assessment"). Notwithstanding the EU Target Market Assessment, distributors should note that: the price of the Retail Offer Shares and the Additional Retail Offer Shares may decline and investors could lose all or part of their investment; the Retail Offer Shares and the Additional Retail Offer Shares offer no guaranteed income and no capital protection; and an investment in the Retail Offer Shares and the Additional Retail Offer Shares is compatible only with investors who do not need a guaranteed income or capital protection, who (either alone or in conjunction with an appropriate financial or other adviser) are capable of evaluating the merits and risks of such an investment and who have sufficient resources to be able to bear any losses that may result therefrom. The EU Target Market Assessment is without prejudice to the requirements of any contractual, legal or regulatory selling restrictions in relation to the Retail Offer.

For the avoidance of doubt, the EU Target Market Assessment does not constitute: (a) an assessment of suitability or appropriateness for the purposes of MiFID II; or (b) a recommendation to any investor or group of investors to invest in, or purchase or take any other action whatsoever with respect to the Retail Offer Shares and the Additional Retail Offer Shares. Each distributor is responsible for undertaking its own target market assessment in respect of the Retail Offer Shares and the Additional Retail Offer Shares and determining appropriate distribution channels.