Half-Year Trading Update and Notice of Results

In brief · summary, not quotable

H1 25 revenue £43.9m up 13%, adjusted EBITDA £12.2m up 16%, with US expansion progress and 520m global audience.

Revenue £43.9m (prior £38.9m)
Adjusted EBITDA £12.2m (prior £10.5m)
Global audience 520m (prior 494m)
Net cash and cash equivalents £32.9m (prior £27.2m)
Direct revenues growth up 8%
Indirect revenues growth up 17%

Full announcement

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LBG Media plc, a social entertainment powerhouse with a focus on young adults, is pleased to announce a trading update for the half-year ended 31 March 2025 ("H1 25" or "the period"). All figures relate to this period, unless otherwise stated.

Trading update

●	Positive momentum reflecting a diversified model with demand from brands and social audiences: revenue of £43.9m (HY24 £38.9m) up 13%, adjusted EBITDA £12.2m (HY24 £10.5m) up 16%.
●	Progress across our three growth lenses:
○	US expansion, following our step-change acquisition of Betches in 2023, where the Group achieved significant wins, including our first US client exceeding $1m.
○	Direct (content and campaigns for brands and media agencies to reach young adults): revenues up 8%.
○	Indirect (revenues shared with platforms and partners that place adverts next to LBG Media content on social media and programmatically on our owned and operated websites): revenues up 17%.
●	Global audience1 increased to 520m, up from 494m at H1 24 and 503m at FY24.
●	Net cash and cash equivalents at 31 March 2025 of £32.9m compared to £27.2m at 30 September 2024, with strong cash conversion of over 100%.

Outlook

Whilst mindful of heightened macroeconomic volatility, the Board remains confident of delivering an increase in revenue of approximately 10% in FY25, as previously indicated. This reflects LBG Media's diversified model, momentum from wins in the US, healthy pipeline and audience engagement.

CEO, Solly Solomou commented:

"LBG Media had positive momentum in the first half of the year, with a strong revenue, profit and cash performance. This reflects our diversified revenue streams and positive progress in the US, the world's largest advertising market, where we are seeing demand from global blue-chip brands.

Today, LBG Media is the UK's fifth largest social and digital business; reaching 70% of the UK's Gen Z population. We continue to expand our global social audiences and our brand is recognised as a leading social entertainment brand for young adults. LBG Media's diversified model, momentum from wins in the US, healthy pipeline and audience engagement support the Board's confidence of further progress in the second half of the financial year."