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Trading Statement

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Hostelworld Group plc reported improved momentum in the second half of 2025, with revenue increasing by 7% year-on-year driven by a 2% rise in bookings and a 5% increase in Average Booking Value. The effective commission rate rose to 16.7%, and direct marketing costs as a percentage of revenue decreased to 45%. For the full year 2025, net revenue grew 2% to €93.8 million, with 7.0 million net bookings and an Average Booking Value of €13.43. Adjusted EBITDA is expected to be €19.9 million, in line with consensus, representing a margin of approximately 21%. The company completed the acquisition of OccasionGenius for USD $12.0 million, launched "Social Passes," and began rolling out budget accommodation options. Hostelworld ended the year with €12.2 million in cash and €1.6 million in net debt, having purchased £3.9 million of shares under its buy-back program.

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Delivering on strategic milestones.

Hostelworld is pleased to provide an update on trading for the period 01 January 2025 to 31 December 2025.

Key highlights:

Positive Financial Momentum in H2 2025:

  • Revenue Growth: H2 Generated Revenue¹ increased by 7% year-on-year (YoY), driven by a 2% increase in bookings and a 5% rise in Average Booking Value (ABV).
  • Commission Optimisation: The effective commission rate increased to 16.7% in H2 2025 (H2 2024: 15.4%), supported by the continued rollout of 'Elevate', our marketplace monetisation tool launched in May 2025.
  • Marketing Efficiency: Direct marketing costs as a percentage of revenue1 totalled 45% in H2, down from 48% in H2 2024.

Delivery of our Growth Roadmap: The Group has delivered against the 2025 milestones outlined at our April 2025 Capital Markets Day (CMD):

  • Strategic Acquisition: In October 2025, the Group acquired OccasionGenius, a US-based B2B events discovery platform, for USD $12.0 million. The acquisition marks an important evolution of the Group's social travel platform, enabling integrated event discovery with its existing social and accommodation offering.
  • Social Network Monetisation: Launched "Social Passes" in November 2025, providing travellers with time-bound paid access to our social network. This represents an important step in monetising social engagement and broadening the Group's addressable market.
  • Inventory Expansion: Launched budget accommodation options in December 2025. Currently available to English language iOS App users across 50 destinations, with broader rollout across platforms and languages planned for 2026.

Full Year 2025 Summary and Outlook:

  • Net Revenue2 grew 2% to €93.8m, driven by 7.0m net bookings (+1% YoY) and a 2% increase in ABV to €13.43.
  • Full year adjusted EBITDA is expected to be €19.9m, in line with market consensus3. This represents a margin of approximately 21% (2024: 24%).
  • Closing cash position of €12.2m and net debt of €1.6m. The Group continues to execute its £5m share buy-back programme, with £3.9m worth of shares purchased to 31 December 2025.
  • An interim dividend of 0.82€ cent per share was paid on 19 September 2025.

Management remains confident that the additional capabilities delivered during 2025 - including social monetisation, budget accommodation, and the OccasionGenius integration - will strengthen the platform and support long-term value creation.

  • Generated revenue is gross revenue less cancellations and excludes impact of deferred revenue.
  • Company compiled market consensus FY 2025 adjusted EBITDA is €19.9M as of 15 January 2026.
  • A social member is a customer who has accepted social terms and conditions and has opted into the social features.
  • A booking made by a customer who became a social member prior to the booking checkout date.

Gary Morrison, Group Chief Executive Officer, commented:

"Our performance in the second half of the year reflects the disciplined execution of the strategic roadmap we outlined at our Capital Markets Day in April 2025. Following a softer start to the year, trends improved in H2, with revenue growth strengthening and improved marketing efficiency. This progress reflects our investment in marketplace monetisation, led by the rollout of Elevate supporting higher effective commission rates in the second half, and our continued investment in the platform throughout the year, which saw member4 messaging grow 81% year-on-year and social bookings5 increase to 86% of our total, up from 82% in 2024.

During the year, the Group delivered a number of important milestones that further strengthened our platform, competitive position and long-term growth potential. The acquisition of OccasionGenius in late October added global event discovery capabilities, extending our social travel offering by integrating event discovery into our existing network and accommodation services. In addition, the launch of 'Social Passes' in November introduced a new monetisation mechanism and expanded our addressable market, while the initial rollout of budget accommodation options provides increased choice to users, with further expansion planned for 2026.

While the full financial contribution from these new features will build over time, they represent meaningful platform enhancements, strengthening our network effects and providing a stronger foundation for future growth. The Group enters 2026 with a resilient balance sheet and an expanded set of capabilities, and I remain confident in our ability to deliver sustainable, long-term value for our shareholders."

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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