Trading Statement
Revenue $1.35bn down 2% year-on-year; profit before tax $149m down 3%; above analyst forecasts.
vs expectations: above upper end of analyst forecasts
- Revenue $1.35bn (prior $1.37bn)
- Profit before tax not less than $149m (prior $154m)
- Gross profit margin around 32%
- Operating profit margin double-digit
- Cash and bank deposits $133m (prior $148m)
- Total order count down 3%
Select text to share a quote on X · sign in to keep highlights & notes in your FOUR notes
4imprint Group plc (the "Group"), the leading international direct marketer of promotional products, today provides a trading update for the year ended 27 December 2025.
The Group has delivered a resilient operational and financial performance in 2025 amidst a volatile macroeconomic environment.
Unaudited Group revenue for 2025 is anticipated to be $1.35bn (2024: $1.37bn) and unaudited profit before tax is expected to be not less than $149m (2024: $154m). Both revenue and profit before tax are above the upper end of the current range of analysts' forecasts.
The Group made solid operational progress in 2025, despite a challenging market backdrop. Total order count was down 3%, whilst average order value for the year was up 1% compared to 2024. New customer order count was 12% below prior year in 2025. Existing customer order count was flat for the year, reflecting strong and consistent retention rates.
Gross profit margin remained strong at around 32% for the full year. The marketing mix provided the flexibility we anticipated, and as a result, a double-digit operating profit margin has been maintained for the full year 2025.
The Group remains highly cash-generative. Unaudited cash and bank deposits at the 2025 year-end were $133m (2024: $148m); the Group is well-funded entering 2026.
The Board is very confident that the Group will continue to effectively navigate market conditions, delivering solid financial results while positioning the business to take advantage of opportunities that will present themselves as economic and market conditions improve.
Notice of final results
4imprint will announce its final results for the year ended 27 December 2025 on Wednesday, 11 March 2026. Management will host a webcast for analysts and investors on that day. To register, please contact MHP at 4imprint@mhpgroup.com.
| Kevin Lyons-Tarr, Chief Executive Officer Michelle Brukwicki, Chief Financial Officer Steve Bindas, Director of Investor Relations | Katie Hunt Eleni Menikou |
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.