Grant of share options
Eagle Eye Solutions Group plc announced the grant of share options to executive directors and persons discharging managerial responsibilities on 15 October 2026, with a nil cost exercise price of 1p per ordinary share. The Chief Executive Officer, Tim Mason, received 155,141 options, bringing his total under option to 2,090,713, representing 6.9% of the existing issued share capital. Other directors and PDMRs also received grants, with total options post-grant ranging from 786,119 for the Chief Financial Officer to 39,110 for the Chief of Staff. These awards are part of the Long Term Incentive Plan, vesting after a three-year period ending 30 June 2029, contingent on revenue and EBITDA performance criteria, with specific targets outlined for both the company and its EagleAI division. Following these grants, the fully diluted number of ordinary shares would be 34,583,891, with outstanding options representing 12.6% of this figure, well within the 20% shareholder-approved limit.
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Eagle Eye, an AI-powered loyalty and promotions platform enabling the world's leading consumer facing brands to deliver true personalised customer engagement at scale, announces that the following options over ordinary shares of 1p each in Eagle Eye (“Ordinary Shares”) were granted on 15 October 2026 to the following Executive Directors and person discharging managerial responsibilities (“PDMRs”) of Eagle Eye for nil cost as follows:
| Director/PDMR | Role | Number of Ordinary Shares subject to option grant | Total number of Ordinary Shares under option post grants | Total as % of existing issued share capital |
|---|---|---|---|---|
| Tim Mason | Chief Executive Officer | 155,141 | 2,090,713 | 6.9% |
| Lucy Sharman-Munday | Chief Financial Officer | 94,301 | 786,119 | 2.6% |
| Al Henderson | Chief Partnership Officer | 25,909 | 121,250 | 0.4% |
| James Esson | Company Secretary | 20,014 | 79,791 | 0.3% |
| Zyed Jamoussi | Chief Technology Officer | 85,655 | 229,162 | 0.8% |
| Cédric Chereau | Managing Director, EagleAI | 33,077 | 153,962 | 0.5% |
| Jeff Baskin | Chief Revenue Officer | 36,435 | 107,841 | 0.4% |
| Sarah Jarvis | Chief of Staff | 8,379 | 39,110 | 0.1% |
Annual grant of share options
The awards have been made under the Eagle Eye Solutions Group plc Long Term Incentive Plan scheme with an exercise price of 1p per Ordinary Share. The awards have been granted under the current year’s Long Term Incentive Plan performance criteria, vesting following completion of the three-year period ending 30 June 2029 subject to revenue and EBITDA performance criteria and the overall underlying performance of the Company. Consistent with previous awards, the number of options which vest will vary depending on the level of achievement between threshold (revenue £65.4m, EBITDA £16.1m), target and stretch (revenue £87.1m, EBITDA £27.5m) performance levels. In addition, up to 7,173 of the options granted to Cédric Chereau above will vest dependant on the level of achievement of EagleAI between threshold (revenue £14.1m, EBITDA £5.5m), target and stretch (revenue £18.9m, EBITDA £8.6m) performance levels.
Following the new grant of options and assuming all vesting criteria are met, the fully diluted number of Ordinary Shares would be 34,583,891; of which the total number of Ordinary Shares over which options currently issued and outstanding represent 12.6% of the fully diluted number of Ordinary Shares. This is in accordance with the Company’s shareholder approved limit for shares outstanding under the Company’s share option schemes at any time of a maximum of 20% of the ordinary share capital of the Company in issue at such time.
| 1 | Details of the person discharging managerial responsibilities / person closely associated | ||
| a) | Name | Tim Mason Lucy Sharman-Munday Al Henderson James Esson Zyed Jamoussi Cédric Chereau Jeff Baskin Sarah Jarvis | |
| 2 | Reason for the notification | ||
| a) | Position/status | Chief Executive Officer Chief Financial Officer Chief Partnership Officer Company Secretary Chief Technology Officer Managing Director, EagleAI Chief Revenue Officer Chief of Staff | |
| b) | Initial notification/Amendment | Initial Notification | |
| a) | Name | Eagle Eye Solutions Group plc | |
| b) | LEI | 2138002S1AIBVVMZ7A21 | |
| a) | Description of the financial instrument, type of instrument Identification code | Options over Ordinary Shares of 1p each GB00BKF1YD83 | |
| b) | Nature of transaction | Grant of Options over Ordinary Shares pursuant to Eagle Eye Solutions Group plc Long Term Incentive Plan | |
| c) | Price(s) and volume(s) | Price(s) | Volume(s) |
| Nil Nil Nil Nil Nil Nil Nil Nil | 155,141 94,301 25,909 20,014 85,655 33,077 36,435 8,379 | ||
| Aggregated information - Aggregated volume - Price | Not applicable | ||
| e) | Date of the transaction | 15 October 2026 | |
| f) | Place of the transaction | Outside of a trading venue |
Web - www.eagleeye.com
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