3LOGY Label Extension in Italy
Eden Research plc announced a significant label extension for its 3LOGY product in Italy, now approved for use on numerous new crops including legumes, avocado, carrot, radish, celery, and asparagus, in addition to controlling Botrytis and new diseases like powdery mildew and Sclerotinia. This expansion grows the addressable market in Italy by over twenty thousand hectares, positioning 3LOGY as a versatile biofungicide for a wider range of high-value crops and enhancing Eden's strategy of expanding regulatory authorisations for existing products.
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3LOGY® has been approved in Italy for use across an additional range of new crops and a number of new disease targets.
Eden Research plc (AIM: EDEN), a leader in sustainable biopesticide and biocontrol technologies, is pleased to announce that 3LOGY (predominantly known as Mevalone® outside of Italy) has been granted approval by the Italian authorities for use on numerous new crops in order to control Botrytis and a range of new diseases, including powdery mildew and Sclerotinia.
The label for 3LOGY has been expanded over time from a specialised fungicide for grey mould (Botrytis cinerea) in grapes to a broad-spectrum fungicide for multiple horticultural crops following its first label extension in Italy in 2022. Now a leading biofungicide in the Italian market, 3LOGY has efficacy on crops that require the highest quality standards, including leafy vegetables, table grapes, and kiwis.
The new crops approved for 3LOGY include legumes (such as peas, lentils, and chickpeas) as well as other crops such as avocado, carrot, radish, celery and asparagus. This new approval extends the list of vegetables already approved for 3LOGY, making it one of the most versatile tools for all vegetable growers in Italy. Together, the new label extensions grow the addressable market in Italy by more than twenty thousand hectares and provide 3LOGY with the opportunity to play a key role in the sustainable cultivation of these high-value crops.
Sean Smith, CEO of Eden Research, commented:
"Eden's commercial partner, Sipcam Italia, has secured a further label extension for 3LOGY in Italy. Beyond the enlarged addressable market in Italy, 3LOGY offers additional value for growers simply due to the extensive list of crops on which it can now be used. This versatility allows farmers to use it as a reference fungicide across cultivated open fields and in greenhouses for certain crops.
This label extension reflects Eden's ongoing strategy to grow its core business through the addition of not only new products, but also through the expansion of regulatory authorisations for existing products that have substantial additional potential beyond simple territorial expansions."
Stefano Ciannamea, Product Manager at Sipcam Italia, commented:
"This label extension enhances our competitive position within the fungicide segment. Sipcam Italia and 3LOGY are now considered top-of-mind products for Italian growers in a market with limited options. Although the potential sales gains are difficult to quantify, we are positioning 3LOGY as the most reliable solution for farmers."
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