Allotment of Shares and Total Voting Rights

The Company notifies that, on 29 July 2025, the Company issued 679,158 ordinary shares of 25p each ("Ordinary Shares") in discharge of the twenty percent of the final deferred consideration payable in Ordinary Shares in connection with the acquisition of the entire issued share capital of Media Management, LLC pursuant to the terms of a securities purchase agreement entered into on 29 March 2022 and announced on 30 March 2022 (the "Consideration Shares").

Application has been made for the Consideration Shares to be admitted to trading on AIM ("Admission"). Admission is expected to occur at 8.00 a.m. on or around 30 July 2025 and the Consideration Shares will, on issue, rank pari passu in all respects with the Company's existing ordinary shares.

On admission, the Company's share capital will consist of 141,256,280 Ordinary Shares, with each Ordinary Share carrying the right to one vote.

The Ebiquity plc Employee Benefit Trust holds 2,262,845 Ordinary Shares to satisfy awards under the Company's share option plans. The trustee of the EBT has agreed not to vote Ordinary Shares held by it such that these Ordinary Shares are treated as not carrying voting rights.

Therefore, on admission, the total voting rights in the Company will be 138,993,435. This figure may be used by shareholders as the denominator for calculations to determine if they are required to notify their interest in, or a change to their interest in, the share capital of the Company under the Financial Conduct Authority's Disclosure Guidance and Transparency Rules.