Appointment of Chief Financial Officer

Ebiquity plc, a world leader in media investment analysis, is pleased to announce that Kayte Herrity will be joining the Company and its Board of Directors as Group Chief Financial Officer ("CFO") with effect from 10 March 2025.

Kayte is a highly experienced Finance Director within the Media and Information sectors with a proven track record of delivering strong financial performance and creating high performing finance teams to support commercial success.

Kayte has most recently held roles with TalkTalk where she led the project to demerge the group as Finance Director of Strategy and Projects, and at Kantar, the data and evidence-based advisory business, as Director of Group Finance. Prior to that, Kayte has held senior financial positions at Informa plc, the FTSE-100 listed intelligence, academic publishing and events business, Liberty Global plc, the international cable business, and Sky plc. Kayte qualified as a chartered accountant with PwC and is also currently a non-executive member of the Finance and Risk Committee for Badminton England.

Rob Woodward, Chair, commented:

"The Board is delighted to appoint Kayte Herrity as CFO of Ebiquity plc and to welcome her to the Board. Kayte has proven experience of delivering strong financial performance and building high functioning teams and processes within both listed and private entities. She brings strategic and operational expertise to her role and will be a strong addition to the executive team."

Ruben Schreurs, Group CEO, said:

"I am very pleased that Kayte is joining the business. She brings a wealth of experience in financial strategy and her commitment to driving improvements and innovation will be invaluable to Ebiquity as it continues its transformative journey and focus on growth. I am confident that she is ideally suited to provide the right support and financial and risk leadership to the Group."

Additional Disclosures Required under the AIM Rules for Companies:

Katharine Joanna Herrity, aged 54, currently holds or has held the following directorship or partnerships in the past five years:

7 Coleherne Road Limited - Current

The Kantar Group Limited - Held in the past five years

Kayte Herrity and persons closely associated (as defined under MAR) with Ms Herrity do not hold any shares in the Company.