Director/PDMR Shareholding
On October 30, 2025, Dunelm Group plc granted share incentive awards in the form of nil-cost options under the 2014 Long Term Incentive Plan. Clodagh Moriarty received awards over 146,981 shares, Karen Witts over 86,390 shares, Luisa Wright over 24,618 shares, and James Cooper over 3,677 shares. The options for Moriarty, Witts, and Wright are exercisable on or after October 30, 2028, subject to performance conditions, while Cooper's options are exercisable on or after October 30, 2027, also subject to performance conditions. Moriarty and Witts have committed to retaining at least two-thirds of these shares after exercising the options and covering tax liabilities, for the duration of their employment.
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On 30 October 2025 share incentive awards were granted over ordinary shares of one pence each in the Company, in the form of a nil cost option under the Dunelm Group 2014 Long Term Incentive Plan to the following persons discharging managerial responsibilities:
| PDMR | Number of shares under award |
|---|---|
| Clo Moriarty | 146,981 |
| Karen Witts | 86,390 |
| Luisa Wright | 24,618 |
| James Cooper | 3,677 |
In the case of Clo Moriarty, Karen Witts and Luisa Wright, the options may be exercised on or after 30 October 2028, subject to the satisfaction of performance conditions over the three financial periods commencing on 29 June 2025. These performance conditions are detailed in the Company's FY25 Annual Report. In the case of James Cooper, the options may be exercised on or after 30 October 2027, subject to the satisfaction of performance conditions.
On exercise, Clo Moriarty and Karen Witts have each committed to retain (after sale to cover tax and national insurance liability on exercise), at least two thirds of these for the duration of employment. In addition, shareholding requirements apply for the duration of employment and for two years from termination of employment, as set out in the 2023 Remuneration Policy ("2023 Policy") approved on 16 November 2023.
In line with its 2023 Policy, the Remuneration Committee can apply malus or clawback to the awards and has discretion to vary formulaic outturns where this does not reflect underlying performance or is inappropriate in the context of unexpected or unforeseen circumstances.
| a) | Name | Dunelm Group plc |
| b) | LEI | 213800WCOWEI3T5DUV19 |
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary shares of one pence each ISINGB00BICQ739 |
| b) | Nature of the transaction | Grant of nil-cost share options conditional on future performance in accordance with the Company's long term incentive plan |
| c) | Price(s) and volume(s) | Price(s) Volume(s) 1. £Nil 2. £Nil 3. £Nil 4. £Nil 146,981 86,390 24,618 3,677 |
| d) | Aggregated information - Aggregated volume - Price | Single transaction for each individual |
| e) | Date of the transaction | 2025.10.30 |
| f) | Place of the transaction | Outside a trading venue |
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.