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Director/PDMR Shareholding

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On October 1, 2025, Dunelm Group plc granted newly appointed CEO Clodagh Moriarty buy-out awards in the form of nil-cost options under the 2014 Long-Term Incentive Plan to compensate for forfeited share awards from her previous employer. The awards include a nil-cost option over 108,436 shares that vested immediately, plus further options over 135,672 shares vesting in July 2026, 56,478 shares vesting in March 2026, 183,557 shares vesting in October 2027, 41,160 shares vesting in March 2027 and 24,376 shares vesting in October 2028. A total of 549,679 shares are subject to these nil-cost options, with vesting contingent on performance conditions and continued employment.

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Dunelm Group plc ("Dunelm" or the "Company") announces that on 1 October 2025 Clodagh Moriarty ("Clo"), Dunelm's newly appointed Chief Executive Officer, was granted a number of buy-out awards in the form of nil-cost options over ordinary shares of one pence each in Dunelm ("Shares") under the Dunelm Group plc 2014 Long-Term Incentive Plan (the "LTIP") as set out below.

The awards have been granted in accordance with the Company's Directors' Remuneration Policy in connection with buy-out arrangements to compensate Clo for share awards forfeited by her on leaving her former employer. The respective vesting dates have been determined so that each buy-out award will vest no earlier than the corresponding forfeited award. Further details of the buy-out arrangements will be included in the Company's Directors' Remuneration Reports for the years ending 28 June 2025 and 29 June 2026, including as regards the performance conditions applying to the buy-out awards granted in respect of forfeited LTIP awards.

  • A nil-cost option granted over 108,436 Shares in respect of a forfeited 2022 LTIP award, which vested immediately on its grant.
  • A nil-cost option granted over 135,672 Shares in respect of a forfeited 2023 LTIP award, which will vest in July 2026 subject to the satisfaction of performance conditions.
  • A nil-cost option granted over 56,478 Shares in respect of a forfeited 2024 bonus share award, which will vest in March 2026.
  • A nil-cost option granted over 183,557 Shares in respect of a forfeited 2024 LTIP award, which will vest in October 2027 subject to the satisfaction of the same performance conditions as the FY25 Dunelm LTIP awards for executive directors.
  • A nil-cost option granted over 41,160 Shares in respect of a forfeited 2025 bonus share award which will vest in March 2027.
  • A nil-cost option granted over 24,376 Shares in respect of a forfeited 2025 LTIP award, which will vest in October 2028 subject to the satisfaction of the same performance conditions as the FY26 Dunelm LTIP awards for executive directors.

Any shares acquired pursuant to a buy-out award will be subject to the requirement that two thirds of them (after sales for tax) must be retained for the duration of employment and conventional recovery provisions.

Dunelm Group plcinvestorrelations@dunelm.com

Luisa Wright, Company Secretary Simon Hockridge, Director of Communications

MHP Communications

Oliver Hughes / Rachel Farrington / Charles Hirstdunelm@mhpgroup.com
1Details of the person discharging managerial responsibilities / person closely associated
a)NameClodagh Moriarty
2Reason for the notification
a)Position/statusDirector / PDMR - Chief Executive Officer
b)Initial notification /AmendmentInitial Notification
a)NameDunelm Group plc
b)LEI213800WCOWEI3T5DUV19
a)Description of the financial instrument, type of instrumentOrdinary Shares of one pence each
Identification codeISINGB00BICQ739
b)Nature of the transactionGrant of nil-cost options over ordinary shares made in accordance with the rules of the LTIP
c)Price(s) and volume(s)Price(s) Volume(s) Recruitment Awards i. £Nil 108,436 ii. £Nil 135,672 iii. £Nil 56,478 iv. £Nil 183,557 v. £Nil 41,160 vi. £Nil 24,376
d)Aggregated informationAggregated Price Aggregated Volume £Nil 549,679
e)Date of the transaction1 October 2025
f)Place of the transactionOutside a trading venue

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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