Trading Update
Boohoo Group Plc has announced a positive trading update for the year ending 28 February 2026, with full-year Adjusted EBITDA now expected to reach £50 million, exceeding previous guidance of approximately £45 million. This improved performance is attributed to continued momentum in the Debenhams brand, better performance from Youth Brands, and accelerated progress on its transformation plan, with all brands trading profitably. Notably, the company will retain the PLT brand, previously considered for sale, due to its successful turnaround and significant future potential as a fashion-led marketplace. Debenhams Group is also pursuing licensing opportunities and divesting non-core assets to reduce net debt within the next twelve months.
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boohoo group plc
("Debenhams Group", "Debenhams" or the "Company")
Trading Update
Debenhams Group (AIM: DEBS), a leading online platform, is pleased to announce that for the year to 28 February 2026 ("FY26"), it is trading above expectations and full year Adjusted EBITDA[1] for total operations in the current year is now expected to be £50m[2].
This is a result of the continued momentum in our Debenhams brand, a discernible improvement in the performance of our Youth Brands and accelerated progress on our transformation plan. All our Brands continue to trade profitably.
We are particularly pleased with the pace and scale of PLT's turnaround and the resulting material improvement in profitability. The Board had previously held the brand as an asset for sale. Given the success we are seeing with the turnaround, the momentum it is building and the substantial opportunity ahead as a fashion-led marketplace, the brand will be retained. As a result, PLT will be reported in the current year in Debenhams' continuing operations.
Debenhams is exploring significant licensing opportunities and continues to advance the sale of non-core assets which would materially reduce the net debt in the next 12 months.
The Company will update the market in March 2026.
Notes:
[1] Adjusted EBITDA is calculated as loss before tax, interest, depreciation, amortisation, share-based payment charges and exceptional items.
[2] Previous guidance as at 27 November 2025 was approximately £45m Adjusted EBITDA for total operations for FY26.
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.