Unaudited interim results

Digitalbox plc (AIM: DBOX), the mobile-first digital media business, which owns among others the leading websites Entertainment Daily, The Daily Mash, The Tab, The Poke and TV Guide, today publishes its interim results for six months to 30 June 2025 (the "First Half", the "Period", or "H1 2025").

Financial Highlights

Cash at bank on 19 September 2025 was £1.7m, down 22% from 31 December 2024 predominantly due to NPD and acquisitions.

*Adjusted EBITDA is stated before depreciation, amortization of goodwill and intangible assets, share-based payment charges, one-off costs and new product development. In the prior year Adjusted EBITDA was stated before depreciation, amortization of goodwill and intangible assets, share based payment charges and one-off costs (as there were no new product development costs).

Operational Highlights

• Group revenue up 12% year on year
• 2.5x growth in on-platform revenue generation
• Total page views up 15% year on year
• TV Guide session volumes (traffic) up 25% year on year
• The Tab page views up 38% year on year
• The Daily Mash Premium content offering has over 4,600 paying subscribers
• Media Chain (formerly Social Chain) assets acquisition costs fully repaid after 18 months
• H1 Social Audience Reach over 700m

Outlook

H1 performance keeps the Group on course to meet full-year expectations. Looking ahead, the Board is encouraged by the opportunities emerging in the global media market amidst the structural changes driven by AI.

With positive first-half results, enhanced on-platform revenues, and a more diverse portfolio of brands, the Group has demonstrated resilience and scalability. The Board is confident that, with its combination of quality audiences and premium advertising inventory, Digitalbox will outperform the wider market and build further momentum into 2026.

James Carter, CEO, Digitalbox plc, said: "Our outperformance in the first half evidences our strong operating model and our agility - essential factors in navigating today's rapidly-evolving media landscape. This success is in part due to the increased diversification of our monetisation model, new products and the successful integration of acquisitions made in previous years. We have seen good progress with our launches through performances ahead of expectations on Royal Insider and Reality Shrine while we continue to build a larger position in the UK entertainment market, led by TV Guide. The growing strength of our direct consumer revenue model on the Daily Mash, alongside R&D investments to create a more diverse business leaves us well set for H2 2025 and FY2026 as we strengthen the Company's position."

Commenting on the Group's performance and prospects for the year, Chairman Marcus Rich said: "This is a time of seismic change for media and it's very encouraging to see Digitalbox exceeding expectations in the first half of the year. The global ad market remains turbulent, and AI will create opportunities and challenges in equal measure. We believe that compelling content propositions that attract in-demand audiences will create value. As we move to accelerate our growth, we continue to look for opportunities to expand around our existing, proven model as well as identifying routes to complementary diversification."

InteriM Statement

Overview

The performance of the Group in the first six months has exceeded expectations. Building on the Group's leading position in the entertainment space, Digitalbox delivered significant audience volumes from established brands and launched new sites to sow the seeds for future growth. With eight operating brands (a ninth, EastEnders Insider launched post period), the Group generated 12% growth in revenue over the six-month period to £1.8m. Importantly, Digitalbox reports adjusted EBITDA of £0.29m which is ahead of management expectations, and 30% up year on year. Despite the acquisition of further assets and investment in R&D projects to explore additional growth opportunities, the gross cash balance has remained robust at £1.6m at 30 June 2025.

Operating Review

The two main factors that drive the Group's revenue are the volume of traffic and value of advertising. Volume is reflected through page traffic, and therefore ad calls generated. This is complemented by value, driven by the price paid by advertisers to reach these users during a visit (a "session").

The number of page impressions from the Group's websites increased 15% year on year in H1 2025, due to a combination of factors including: organic growth on The Tab following investment in increased editorial resource, a strong TV Guide performance, and new launches with the introduction of the Group's new Soap Opera portfolio.

In addition to the key drivers of traffic volume and value, the Group significantly increased its in on-platform monetisation, where publishers generate income from content produced within the 'walled gardens' of the major platforms (eg; Facebook, YouTube, TikTok). Having recognised in 2023 that this was going to become an increasingly important place for publishers to operate, Digitalbox pivoted to service this opportunity in early 2024 and can now report H1 2025 revenues at £403k compared to £161k for H1 2024. This diversified source of revenue generation for the Group not only assists with financial stability but also provides a growth opportunity as the reach of its social assets grows. In H1 2025 Digitalbox recorded over 700m combined reach across the six-month period, which was up c.30% year on year.

New launches have been complemented by an agile approach to acquisitions, with The Life Network social page purchased from Media Chain in the first half of the year. This page was acquired after a period of testing engagement with its 5.5m followers and has now been attached to the Royal Insider brand. This approach to building value has already proved successful on Entertainment Daily and the Tab, and the group also acquired two humour based pages, British Banter and Funny Cards Against Humanity, which have been attached to The Daily Mash and The Poke respectively.

The delivery of the Group's strategy has progressed year on year; H1 2025 represents the first period where all eight brands have been operating concurrently and the Executive team remain alive to further opportunities that may enable faster scaling of the business. This activity aligns with the previously set out 'Verticals Strategy', publishing around round very specific content areas that attract audiences that bring enhanced engagement. This has led to some notable success through improved authority and ranking within both Facebook and Google. As part of this expansion program, the Group has built a new site template in H1 that will be rolled out across further properties in H2.

Further acquisition opportunities will likely arise as a result of ongoing market turbulence and the Group is ready to move quickly where it believes it can identify a credible route to profitable operation as proven thus far.

Divisional Review

Due to the increase in the portfolio, we present a divisional review that is consistent with our segmental analysis.

The Entertainment Group - which is focused on TV, showbusiness and royal news - had a strong period owing to Entertainment Daily's continued impressive levels of engagement within Facebook, TV Guide's traffic growth and a very strong early performance from Royal Insider alongside the introduction of the Group's new Soap portfolio. Page views across the group were up 7% up year on year. Whilst Entertainment Daily's Google traffic has not returned to H1 2024 levels, this has been more than offset through growth of on-platform revenues. There are further opportunities presented by TV Guide that warrant further investment alongside its recent traffic success and work to build an AI-assisted newsletter operation for Royal Insider has shown early promise.

The Humour Group - news satire and the best of the web humour - had a very encouraging period. The Daily Mash saw its subscription model strengthen with the 'Mash Premium' offering now having over 4,600 paying subscribers, driving a 60% increase in subscription revenues year on year. Whilst The Poke had a more challenging period from an audience perspective, session values grew from £8.95 per 1000 sessions in H1 2024 to a company-leading average for H1 2025 of £11.23 per 1000 sessions. As detailed in the Operating Review, two further acquired pages are being integrated with these brands to amplify their reach.

The Youth Group - delivering a mix of student news and entertainment content - had an exciting six months. The Tab has continued to perform well following investment at the back end of 2024; year on year session growth alongside over 61m page views for the period has been delivered. Becoming a youth filter for mainstream news has been part of the brand's success and an area of further focus for the future. The Youth Group also launched Reality Shrine following the acquisition of the related assets and staff from GRV Media last November. Early performance on this site has been strong within Facebook and it continues to push for Google Discover exposure.

Financial review

The Directors are pleased to report growth in revenues with a year-on-year uplift of 12% to £1.8 million, driven by the additional sessions from launches, organic growth and diversification of revenue streams. Gross margins are robust at 80%, down slightly from 84% last period as a result of new product development. The operating loss of £0.2m for H1 2025 (being an increase from £0.0m in H1 2024) is due to the accelerated investment in new product development for 'verticals strategy' launches previously announced resulting from the strategic review. The extent of this investment has been disclosed and adjusted for in Adjusted EBITDA to provide additional information about the underlying performance of the Group from organic activity rather than acquisitions, where the investment is more likely to be capitalised.

With adjusted EBITDA margin up to 16% from 14% in H1 2024, the underlying performance of the group is strong while the Group continues to make good progress with investments in new product development and extracting value from social media asset acquisitions. Investments in long term growth of acquisitions and new product development of £0.4m have resulted in a reduction of cash reserves to £1.7m (from £2.1m at 31st December 2024). Otherwise working capital management remains strong. Cash reserves are held to support the Group's stated strategy to grow through further organic growth and acquisitions.

Outlook

H1 performance keeps the Group on course to meet full-year expectations. Looking ahead, the Board is encouraged by the opportunities emerging in the global media market amidst the structural changes driven by AI. While the Board remains attentive to the evolving search landscape and wider macroeconomic conditions, the Company's strategy is clear: to deliver strong results today while laying the foundations for future growth. Industry evolution brings challenges, but it also creates fresh opportunities where agile operators such as Digitalbox can thrive. The major platforms are reshaping their approaches and Digitalbox's proven ability to adapt quickly, positions it well to capture value from these shifts.

With positive first-half results, enhanced on-platform revenues, and a more diverse portfolio of brands, the Group has demonstrated resilience and scalability. The Board is confident that, with its combination of quality audiences and premium advertising inventory, Digitalbox will outperform the wider market and build further momentum into 2026.

INTERIM CONSOLIDATED INCOME STATEMENT

for the six months ended 30 June 2025

All profits and losses arise from continuing operations.

There was no comprehensive income for the period to 30 June 2025 (2024: £NIL)

1Adjusted EBITDA is defined as Operating loss after adding back depreciation, amortization of goodwill and intangible assets, share based payment charges, one-off costs and new product development. In the prior year Adjusted EBITDA was stated before depreciation, amortization of goodwill and intangible assets, share based payment charges and one-off costs (as there were no new product development costs).

NOTES TO THE INTERIM REPORT

for the six months ended 30 June 2025

• Corporate information
• Statement of Accounting policies

2.1 Basis of Preparation

The interim consolidated financial statements do not include all the information and disclosures required in the annual financial statements.

The directors are satisfied that, at the time of approving the consolidated interim financial statements, it is appropriate to adopt a going concern basis of accounting and in accordance with the recognition and measurement principles of International Financial Reporting Standards adopted for use in the United Kingdom ("IFRS"). In reaching this conclusion the directors have considered the financial position of the Group, its cash, liquidity position and borrowing facilities together with its forecasts and projections for a period in excess of 12 months from the date of approval. At the reporting date the Group had £1,653k of cash at bank and in hand providing a strong position to support the continued and future success of the Group.

2.2 Accounting Policies

Segment Information

The Group's primary reporting format for segment information is business segments which reflect the management reporting structure in the Group and of its core media assets. The Entertainment segment incudes Entertainment Daily, TV Guide and soap-based vertical launches; Humour includes The Mash and The Poke; and Youth includes The Tab and Reality Shine.

Unaudited six months to 30 June 2025

* Adjusted EBITDA is defined as Operating loss after adding back depreciation, amortization of goodwill and intangible assets, share based payment charges, one-off costs and new product development. In the prior year Adjusted EBITDA was stated before depreciation, amortization of goodwill and intangible assets, share based payment charges and one-off costs (as there were no new product development costs).

** The segments used by management to monitor performance of the business have been re-designated, and consequently the comparative data has been restated under the new reporting segments.

External revenue by location of customer

Earnings per ordinary share has been calculated using the weighted average number of shares in issue during the relevant financial periods. IAS 33 requires presentation of diluted EPS when a company could be called upon to issue shares that would decrease earnings per share or increase the loss per share. The exercise price of the outstanding share options is significantly more than the average and closing share price. Therefore, as per IAS 33 the potential ordinary shares which could arise from exercised share options are disregarded in the calculation of diluted EPS.

Tangible Assets

Office equipment £'000 Cost At 1 January 2025 and at 30 June 2025 69 Depreciation At 1 January 2025 47 Charge for the period 3 _____ At 30 June 2025 50 _____ Net book value 30 June 2025 19 _____ 31 December 2024 22 _____

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Intangible Assets

Goodwill arising on consolidation Other Intangible Assets Development costs Total £'000 £'000 £'000 £'000 Cost At 1 January 2025 9,610 2,685 518 12,813 Additions - 220 30 250 _____ _____ _____ _____ At 30 June 2025 9,610 2,905 548 13,063 Amortisation & impairment At 1 January 2025 6,662 1,468 310 8,440 Charge for the period - 152 55 207 _____ _____ _____ _____ At 30 June 2025 6,662 1,620 365 8,647 _____ _____ _____ _____ Net book value 30 June 2025 2,948 1,285 183 4,416 _____ _____ _____ _____ 31 December 2024 2,948 1,217 207 4,372 _____ _____ _____ _____

The other intangible assets (including brands and trademarks) are being amortised over a period of between 3 and 7 years and development costs are being amortised over 3 years on completion of the project.

Amortisation is charged to administrative costs in the Statement of Comprehensive Income.

Share capital

There were no shares issued in the 6 months to 30 June 2025 (6 months to 30 June 2024: nil).

Related party transactions

During the prior period, Integral 2 Limited was a related party by virtue of David Joseph, a member of key management personnel until his resignation on 31 December 2024, having control over the entity. The amounts charged by Integral 2 Limited to the Group whilst it was a related party are disclosed as follows: 6 months to 30 June 2024: £32k, 12 months to 31 December 2024: £68k. As at 30 June 2024, £7k (31 December 2024: £8k) was owed to Integral 2 Limited.

During the period, £6k was paid to Link Stone Advisory Limited (12 months to 31 December 2024: £21k), a company related by virtue of Richard Spilsbury having control over the entity. At 30 June 2025 £nil (31 December 2024: £10k) was owed to Link Stone Advisory Limited.

The key management personnel are considered to be the Board of Directors. Key management were remunerated £234k in the period ended 30 June 2025 (6 months to 30 June 2024: £228k, 12 months to 31 December 2024: £662k).

The key management personnel have been provided with a total of 1,363,916 effective share options resulting in a charge of £30k in the period (6 months to June 2024: £28k, 12 months to 31 December 2024: £61k).

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