Pre-Close Trading Update and Notice of Results
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Digitalbox plc (AIM: DBOX), the mobile-first digital media business, which owns Entertainment Daily, The Daily Mash, The Tab, The Poke and TVGuide.co.uk, is pleased to provide the following trading update ahead of the publication of its results for the twelve months to 31 December 2023. The Company expects to announce its results on 26 March 2024.
Digitalbox expects to deliver results in line with full year market expectations. The challenges experienced in the year including a difficult UK advertising market and the major platforms restricting publisher traffic are easing. The restrictions placed on Entertainment Daily for Google-sourced traffic have been resolved with a return to more normal traffic levels from November 2023. Furthermore, the Company's most recent acquisition completed in October 2023, TVGuide.co.uk, is working well within the Digitalbox operating model and the Social Chain pages acquired in September 2023 are performing in line with expectations and providing ongoing audience amplification.
As a result, Digitalbox expects EBITDA* for the year ended 31 December 2023 to be in line with the most recent market expectations and to see a return to more positive trading in 2024. As at 31 December 2023 the Company had more than £1.9m in gross cash.
James Carter, CEO, Digitalbox, said: "2023 was a turbulent period. We faced a depressed advertising market driven by the macroeconomic environment and some algorithmic platform issues which have affected many publishers. These platform issues particularly impacted audience levels for our leading brands Entertainment Daily and The Tab. Despite these challenges, we continued our strategy by acquiring TVGuide.co.uk and focused on maximising the performance of our existing portfolio. This is evidenced by The Poke acquired in December 2022, which has repaid over half of its acquisition costs while trading well through a difficult year."
"Looking ahead, TVGuide.co.uk provides a major expansion opportunity in future years. After an extensive re-engineering process to bring the brand onto our Graphene platform, we are seeing encouraging traffic and revenue performance coming through. We are mindful of the continuing difficult economic conditions but we have confidence from the regaining of Entertainment Daily's Google audience and a steady return in the ad market as we move through 2024. From an audience perspective, the business has diversified its traffic sourcing to a point where it is now fundamentally more evenly balanced than at any point in the Company's history. "
*All EBITDA figures quoted are for Adjusted EBITDA, defined as the operating profit after adding back depreciation, amortisation, impairment, share based payments, acquisition costs, direct costs associated with business combinations and capital restructure costs.
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