Director/PDMR Shareholding
C&C Group Plc announced that on August 17, 2026, three Persons Discharging Managerial Responsibilities (PDMRs) purchased ordinary shares through the Company's Share Incentive Plan. Cara Chambers, Chief Marketing Officer, acquired 78 Partnership Shares and received 78 Matching Shares at £0.95461 per share. Karen Bates, Chief People Officer, purchased 131 Partnership Shares and received 131 Matching Shares at the same price. Paul Graham, Chief Commercial Officer, also bought 131 Partnership Shares and was awarded 131 Matching Shares at £0.95461 per share. These transactions represent an investment by key management personnel in the company's stock.
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C&C has been informed that, on 17 August 2026, the Persons Discharging Managerial Responsibilities ('PDMRs') detailed below purchased through the Company's UK administered Share Incentive Plan ('SIP') ordinary shares in the Company ('Partnership Shares'). Under the terms of the SIP, each eligible employee can choose to purchase Partnership Shares from their gross pay as a lump sum or as a monthly contribution, and the share purchases are matched by C&C ('Matching Shares').
| Name of PDMR | Partnership Shares purchased | Matching Shares awarded | Price | ||||
| Cara Chambers | 78 | 78 | £0.95461 | ||||
| Karen Bates | 131 | 131 | £0.95461 | ||||
| Paul Graham | 131 | 131 | £0.95461 | ||||
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||||||
| a) | Name | Cara Chambers | |||||
| 2 | Reason for the notification | ||||||
| a) | Position/status | Person discharging managerial responsibilities (Chief Marketing Officer) | |||||
| b) | Initial Notification Amendment | Initial Notification | |||||
| a) | Name | C&C Group plc | |||||
| b) | LEI | 635400LNUHA2LDXXV850 | |||||
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary Shares of €0.01 each ISIN: IE00B010DT83 | |||||
| c) | Price(s) and volume(s) |
(78 Partnership Shares and 78 Matching Shares) | |||||
| d) | Aggregated information - Aggregated volume - Price | Aggregated volume Aggregated price 156 £148.92 | |||||
| e) | Date of the transaction | 17 August 2026 | |||||
| f) | Place of the transaction | London Stock Exchange (XLON) | |||||
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||||||
| a) | Name | Karen Bates | |||||
| 2 | Reason for the notification | ||||||
| a) | Position/status | Person discharging managerial responsibilities (Chief People Officer) | |||||
| b) | Initial Notification Amendment | Initial Notification | |||||
| a) | Name | C&C Group plc | |||||
| b) | LEI | 635400LNUHA2LDXXV850 | |||||
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary Shares of €0.01 each ISIN: IE00B010DT83 | |||||
| c) | Price(s) and volume(s) |
(131 Partnership Shares and 131 Matching Shares) | |||||
| d) | Aggregated information - Aggregated volume - Price | Aggregated volume Aggregated price 262 £250.11 | |||||
| e) | Date of the transaction | 17 August 2026 | |||||
| f) | Place of the transaction | London Stock Exchange (XLON) |
Details of the person discharging managerial responsibilities/person closely associated
| Name | Paul Graham | ||||
| Reason for the notification | |||||
| Position/status | Person discharging managerial responsibilities (Chief Commercial Officer) | ||||
| Initial Notification Amendment | Initial Notification | ||||
| Name | C&C Group plc | ||||
| LEI | 635400LNUHA2LDXXV850 | ||||
| Description of the financial instrument, type of instrument Identification code | Ordinary Shares of €0.01 each ISIN: IE00B010DT83 | ||||
| Nature of the transaction | Purchase of Partnership Shares and Matching Shares awarded by the Company under the SIP. | ||||
| Price(s) and volume(s) |
(131 Partnership Shares and 131 Matching Shares) | ||||
| Aggregated information - Aggregated volume - Price | Aggregated volume Aggregated price 262 £250.11 | ||||
| Date of the transaction | 17 August 2026 | ||||
| Place of the transaction | London Stock Exchange (XLON) | ||||
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