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Director/PDMR Shareholding

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C&C, the vertically integrated premium branded drinks group and leading drinks distributor to the UK and Ireland hospitality sectors, announces the grant on 6 June 2025 of awards to PDMRs under the Company's Long-Term Incentive Plan 2024 (the "LTIP") as detailed below.

Awards over a total of 1,560,390 ordinary shares in the Company have been granted to PDMRs as set out below. These are in the form of options over shares with a nominal value exercise price of €0.01 per share (the "LTIP Awards").

The vesting of the LTIP Awards is subject to continued employment and the satisfaction of performance conditions assessed over the three financial years ending in February 2028, as set out in the Directors' Remuneration Report for the financial year ended 28 February 2025.

The LTIP Awards granted to Roger White (CEO) and Andrew Andrea (CF&TO) are subject to a two-year holding period after vesting, following the expiration of which they may be exercised. The LTIP Awards granted to other participants may be exercised from the point of vesting.

Participant (PDMR)Total Number of Shares Granted
Roger White, CEO589,480
Andrew Andrea, CF&TO399,032
Andrea Pozzi, COO303,479
Barry Sheehan, CCO122,681
Cara Chambers, CMO74,727
Carole Kingsbury, CTO70,991

Awards have been calculated using a share price of £1.654 (being the average of the mid-market closing prices for each of the three working days before the Grant Date) converted into € (where applicable) using an exchange rate of £1: €1.1878.

Details of the Awards are provided in the below tables.

1Details of the person discharging managerial responsibilities/person closely associated
a)NameRoger White
2Reason for the notification
a)Position/statusPerson discharging managerial responsibilities (CEO)
b)Initial Notification AmendmentInitial Notification
a)NameC&C Group plc
b)LEI635400LNUHA2LDXXV850
a)Description of the financial instrument, type of instrument Identification codeOrdinary Shares of €0.01 each ISIN: IE00B010DT83
b)Nature of the transactionGrant of Award under C&C Group plc 2024 LTIP.
c)Price(s) and volume(s)Price(s) Volume(s) Nil 589,480
d)Aggregated information - Aggregated volume - PriceN/A - single transaction
e)Date of the transaction6 June 2025
f)Place of the transactionOutside a trading venue
1Details of the person discharging managerial responsibilities/person closely associated
a)NameAndrew Andrea
2Reason for the notification
a)Position/statusPerson discharging managerial responsibilities (CF&TO)
b)Initial Notification AmendmentInitial Notification
a)NameC&C Group plc
b)LEI635400LNUHA2LDXXV850
a)Description of the financial instrument, type of instrument Identification codeOrdinary Shares of €0.01 each ISIN: IE00B010DT83
b)Nature of the transactionGrant of Award under C&C Group plc 2024 LTIP.
c)Price(s) and volume(s)Price(s) Volume(s) Nil 399,032
d)Aggregated information - Aggregated volume - PriceN/A - single transaction
e)Date of the transaction6 June 2025
f)Place of the transactionOutside a trading venue
1Details of the person discharging managerial responsibilities/person closely associated
a)NameAndrea Pozzi
2Reason for the notification
a)Position/statusPerson discharging managerial responsibilities (COO)
b)Initial Notification AmendmentInitial Notification
a)NameC&C Group plc
b)LEI635400LNUHA2LDXXV850
a)Description of the financial instrument, type of instrument Identification codeOrdinary Shares of €0.01 each ISIN: IE00B010DT83
b)Nature of the transactionGrant of Award under C&C Group plc 2024 LTIP.
c)Price(s) and volume(s)Price(s) Volume(s) Nil 303,479
d)Aggregated information - Aggregated volume - PriceN/A - single transaction
e)Date of the transaction6 June 2025
f)Place of the transactionOutside a trading venue
1Details of the person discharging managerial responsibilities/person closely associated
a)NameBarry Sheehan
2Reason for the notification
a)Position/statusPerson discharging managerial responsibilities (CCO)
b)Initial Notification AmendmentInitial Notification
a)NameC&C Group plc
b)LEI635400LNUHA2LDXXV850
a)Description of the financial instrument, type of instrument Identification codeOrdinary Shares of €0.01 each ISIN: IE00B010DT83
b)Nature of the transactionGrant of Award under C&C Group plc 2024 LTIP.
c)Price(s) and volume(s)Price(s) Volume(s) Nil 122,681
d)Aggregated information - Aggregated volume - PriceN/A - single transaction
e)Date of the transaction6 June 2025
f)Place of the transactionOutside a trading venue
1Details of the person discharging managerial responsibilities/person closely associated
a)NameCara Chambers
2Reason for the notification
a)Position/statusPerson discharging managerial responsibilities (CMO)
b)Initial Notification AmendmentInitial Notification
a)NameC&C Group plc
b)LEI635400LNUHA2LDXXV850
a)Description of the financial instrument, type of instrument Identification codeOrdinary Shares of €0.01 each ISIN: IE00B010DT83
b)Nature of the transactionGrant of Award under C&C Group plc 2024 LTIP.
c)Price(s) and volume(s)Price(s) Volume(s) Nil 74,727
d)Aggregated information - Aggregated volume - PriceN/A - single transaction
e)Date of the transaction6 June 2025
f)Place of the transactionOutside a trading venue
1Details of the person discharging managerial responsibilities/person closely associated
a)NameCarole Kingsbury
2Reason for the notification
a)Position/statusPerson discharging managerial responsibilities (CTO)
b)Initial Notification AmendmentInitial Notification
a)NameC&C Group plc
b)LEI635400LNUHA2LDXXV850
a)Description of the financial instrument, type of instrument Identification codeOrdinary Shares of €0.01 each ISIN: IE00B010DT83
b)Nature of the transactionGrant of Award under C&C Group plc 2024 LTIP.
c)Price(s) and volume(s)Price(s) Volume(s) Nil 70,991
d)Aggregated information - Aggregated volume - PriceN/A - single transaction
e)Date of the transaction6 June 2025
f)Place of the transactionOutside a trading venue

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