Transaction in Own Shares

Card Factory plc, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that it purchased the following number of ordinary shares of 1 pence each in the capital of the Company ('Ordinary Shares') through UBS AG London Branch. The Ordinary Shares purchased will be held in treasury.

The Company notifies the market that at the date of this announcement the Company's issued ordinary share capital comprises 330,899,254 ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each share carrying one vote. In aggregate, 5,898,410 Ordinary Shares are held in treasury. The number of 325,000,844 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the ordinary share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

This disclosure is made pursuant to paragraph 9.6.6(R) of the Listing Rules.

The table below contains detailed information about the purchases made as part of the Share repurchase programme.

Enquiries: Card Factory plc via Alma (below) Darcy Willson-Rymer, Chief Executive Officer Matthias Seeger, Chief Financial Officer

Alma Strategic Communications +44 (0) 203 405 0205

Rebecca Sanders-Hewett, Hilary Buchanan and Sam Modlin cardfactory@almastrategic.com