Director/PDMR Shareholding
Card Factory plc announced that on May 26, 2026, 1,050,021 ordinary shares were transferred from treasury following the exercise of nil-cost Restricted Share options by directors and employees. Chief Executive Officer Darcy Willson-Rymer acquired 214,216 shares, selling 101,038 to cover tax liabilities, resulting in a holding of 1,174,868 shares representing 0.340% of total voting rights. Chief Finance Officer Matthias Seeger acquired 134,067 shares, selling 63,235 for tax, leaving him with 177,562 shares representing 0.076% of total voting rights. The remaining vested shares are subject to a holding period until May 24, 2028. The company's total issued ordinary share capital is 349,512,185 shares, with 4,219,673 held in treasury.
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cardfactory, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that, on 26 May 2026, it transferred 1,050,021 ordinary shares of 1 pence each in the capital of the Company ("Shares") out of treasury, following the exercise of nil-cost Restricted Share options granted in 2023 under the Card Factory plc Long Term Incentive Plan. This transaction includes the transfer of shares to each Darcy Willson-Rymer (Chief Executive Officer) and Matthias Seeger (Chief Finance Officer), as well as to other Group employees.
Darcy Willson-Rymer has exercised his right to acquire, in aggregate, 214,216 Shares and, on 26 May 2026, 101,038 Shares were sold to meet income tax and National Insurance liabilities arising from the vesting.
Matthias Seeger has exercised his right to acquire, in aggregate, 134,067 Shares and, on 26 May 2026, 63,235 Shares were sold to meet income tax and National Insurance liabilities arising from the vesting.
Under the terms of the Restricted Share award, the balance of the vesting shares are subject to a holding period which prohibits sale of such shares before 24 May 2028.
Following the dealings described above, Darcy Willson-Rymer's and Matthias Seeger's interests in the Company are set out below:
| Darcy Willson-Rymer | 1,061,690 | 214,216 | 101,038 | 1,174,868 | 0.340% |
| Matthias Seeger | 106,730 | 134,067 | 63,215 | 177,562 | 0.076% |
Total Voting Rights
In accordance with Disclosure and Transparency Rules 5.6.1R, the Company notifies the market that at the close of business on the date of this announcement the Company's issued ordinary share capital comprises 349,512,185 ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each share carrying one vote. In aggregate, 4,219,673 Ordinary Shares are held in treasury.
This notification is made in accordance with the Disclosure Guidance and Transparency Rules.
| a) | Name | Card Factory plc |
| b) | LEI | 213800TTSOPFVCKPFQ11 |
| c) | Price(s) and volume(s) | Price(s) per share Volume (a) Exercise Nil 214,216 (b) Sale £0.721216 101,038 |
| d) | Aggregated information | Aggregated Price(s) Volume (a) Exercise Nil 214,216 (b) Sale £72,870.22 101,038 |
| e) | Date of the transaction | (a) 26 May 2026 (b) 26 May 2026 |
| f) | Place of the transaction | (a) Outside a trading venue (b) London Stock Exchange |
| 1 | Details of the person discharging managerial responsibilities / person closely associated | |
| a) | Name | Matthias Seeger |
| 2 | Reason for the notification | |
| a) | Position/status | Chief Financial Officer |
| b) | Initial notification /Amendment | Initial notification |
| a) | Name | Card Factory plc |
| b) | LEI | 213800TTSOPFVCKPFQ11 |
| c) | Price(s) and volume(s) | Price(s) per share Volume (a) Exercise Nil 134,067 (b) Sale £0.721216 63,235 |
| d) | Aggregated information | Aggregated Price(s) Volume (a) Exercise Nil 134,067 (b) Sale £45,606.09 63,235 |
| e) | Date of the transaction | (a) 26 May 2026 (b) 26 May 2026 |
| f) | Place of the transaction | (a) Outside a trading venue (b) London Stock Exchange |
Name of officer of issuer responsible for making notification: Ciaran Stone
Date of notification: 26 May 2026
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.