Director/PDMR Shareholding
Card Factory plc announced that its Chief Executive Officer, Darcy Willson-Rymer, received a conditional award of 638,760 ordinary shares under the Long Term Incentive Plan, and its Chief Financial Officer, Matthias Seeger, received a conditional award of 407,764 ordinary shares, both with a price of £0.00 and transacted outside a trading venue on 21 May 2026. These notifications are made in accordance with the Disclosure Guidance and Transparency Rules.
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Cardfactory, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that it was notified on 21 May 2026 by each of Darcy Willson-Rymer and Matthias Seeger, following the grants of restricted share plan awards under the Company's Long Term Incentive Plan ("LTIP"), of their conditional interests in ordinary shares of 1p each in the capital of the Company. Details of these conditional awards are set out below.
This notification is made in accordance with the Disclosure Guidance and Transparency Rules.
| a) | Name | Card Factory plc |
| b) | LEI | 213800TTSOPFVCKPFQ11 |
| b) | Nature of the transaction | Conditional Share Award |
| c) | Price(s) and volume(s) | Price £0.00 Volume 638,760 shares |
| d) | Aggregated information | Aggregate Volume 638,760 Price £0.00 Total 0.00 |
| e) | Date of the transaction | 21 May 2026 |
| f) | Place of the transaction | Outside a trading venue |
| 1 | Details of the person discharging managerial responsibilities / person closely associated | |
| a) | Name | Matthias Seeger |
| 2 | Reason for the notification | |
| a) | Position/status | Chief Financial Officer |
| b) | Initial notification /Amendment | Initial notification |
| a) | Name | Card Factory plc |
| b) | LEI | 213800TTSOPFVCKPFQ11 |
| b) | Nature of the transaction | Conditional Share Award |
| c) | Price(s) and volume(s) | Price £0.00 Volume 407,764 shares |
| d) | Aggregated information | Aggregate Volume 407,764 Price £0.00 Total 0.00 |
| e) | Date of the transaction | 21 May 2026 |
| f) | Place of the transaction | Outside a trading venue |
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.