Director/PDMR Shareholding
Card Factory plc announced that on May 12, 2026, 439,009 ordinary shares were transferred from treasury following the exercise of nil-cost Restricted Share options. Chief Executive Officer Darcy Willson-Rymer exercised his right to acquire 195,049 shares, with 91,998 shares sold at £0.6615 each to cover tax liabilities, resulting in his holding increasing to 1,061,690 shares, representing 0.307% of total voting rights. The company's total issued ordinary share capital is 350,539,905 shares, with 5,278,902 held in treasury.
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cardfactory, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that, on 12 May 2026, it transferred 439,009 ordinary shares of 1 pence each in the capital of the Company ("Shares") out of treasury, following the exercise of nil-cost Restricted Share options granted in 2022 under the Card Factory plc Long Term Incentive Plan. This transaction includes the transfer of shares to Darcy Willson-Rymer (Chief Executive Officer), as well as to other Group employees.
Darcy Willson-Rymer has exercised his right to acquire, in aggregate, 195,049 Shares and, on 12 May 2026, 91,998 Shares were sold to meet income tax and National Insurance liabilities arising from the vesting. Under the terms of the Restricted Share award, the balance of the vesting shares are subject to a holding period which prohibits sale of such shares before 12 May 2027.
Following the dealings described above, Darcy Willson-Rymer's interests in the Company are set out below:
| Darcy Willson-Rymer | 958,639 | 195,049 | 91,998 | 1,061,690 | 0.307% |
Total Voting Rights
In accordance with Disclosure and Transparency Rules 5.6.1R, the Company notifies the market that at the close of business on the date of this announcement the Company's issued ordinary share capital comprises 350,539,905 ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each share carrying one vote. In aggregate, 5,278,902 Ordinary Shares are held in treasury.
The number of 345,261,003 ordinary shares above may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the ordinary share capital of the Company under the FCA's Disclosure and Transparency Rules.
This notification is made in accordance with the Disclosure Guidance and Transparency Rules.
| a) | Name | Card Factory plc |
| b) | LEI | 213800TTSOPFVCKPFQ11 |
| b) | Nature of the transaction | (a) Exercise of right to nil cost Restricted Shares and (b) sale of shares to satisfy tax liabilities |
| c) | Price(s) and volume(s) | Price(s) per share Volume (a) Exercise Nil 195,049 (b) Sale £0.6615 91,998 |
| d) | Aggregated information | Aggregated Price(s) Volume (a) Exercise Nil 195,049 (b) Sale £60,856.68 91,998 |
| e) | Date of the transaction | (a) 12 May 2026 (b) 12 May 2026 |
| f) | Place of the transaction | (a) Outside a trading venue (b) London Stock Exchange |
Name of officer of issuer responsible for making notification: Ciaran Stone Date of notification: 12 May 2026
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.