Director/PDMR Shareholding
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cardfactory announces that it was notified on 4 August 2025 by Darcy Willson-Rymer, Chief Executive Officer, that he acquired 18,419 ordinary shares of 1 pence each in the capital of the Company ("Ordinary Shares"), by exercise of an option granted on 8 June 2022, pursuant to the Card Factory plc SAYE Scheme 2015.
This notification is made in accordance with the Disclosure Guidance and Transparency Rules.
| a) | Name | Card Factory plc |
| b) | LEI | 213800TTSOPFVCKPFQ11 |
| b) | Nature of the transaction | Award |
| c) | Price(s) and volume(s) | Price £0.4886 Volume 18,419 shares |
| d) | Aggregated information | Aggregate Volume 18,419 shares Price £0.4886 per share Total £8,999.53 |
| e) | Date of the transaction | 4 August 2025 |
| f) | Place of the transaction | Outside a trading venue |
Name of officer of issuer responsible for making notification: Ciaran Stone Date of notification: 4 August 2025
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