Director/PDMR Shareholding and Total Voting Rights

cardfactory, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that, on 12 May 2025, it allotted 1,604,977 new ordinary shares of 1 pence each in the capital of the Company ("Shares") following the exercise of nil-cost Restricted Share options granted under the Card Factory plc Long Term Incentive Plan. The allotment includes the issue of shares to Darcy Willson-Rymer (Chief Executive Officer), as well as issue of Shares to other Group employees.

Darcy Willson-Rymer has exercised his right to acquire, in aggregate, 390,098 Shares and, on 13 May 2025, 183,992 Shares were sold to meet income tax and National Insurance liabilities arising from the vesting. Under the terms of the Restricted Share award, the balance of the vesting shares are subject to a holding period which prohibits sale of such shares before 12 May 2027.

Total Voting Rights

In accordance with Disclosure and Transparency Rules 5.6.1R, the Company notifies the market that at the date of this announcement the Company's issued ordinary share capital comprises 349,632,471 ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each share carrying one vote. No shares are held in treasury.

This notification is made in accordance with the Disclosure Guidance and Transparency Rules.